Every organization wants growth, but most search in all the wrong places. Many CEOs, business leaders and marketing experts overemphasize downstream marketing, ignoring the power of upstream marketing in driving revenue. Here are 5 places NOT to search for sales growth.
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So far EquiBrand has created 8 blog entries.
Qualitative research can be an invaluable tool in understanding your customers. Here are 9 reasons why you need to conduct in-person qualitative research regularly.
A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.
Autonomous vehicle technology represents a major source of disruption in virtually every industry. We interviewed Jeff Eckerling, Senior Vice President of Revenue and Growth at SP+ Corporation, to discuss the potential impact of autonomous vehicles on marketing, branding and operations in various industries.
Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy. In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that entire organizations grapple with.
We caught up with Beverly Macy, […]
A customer journey map can be a valuable tool in developing a successful growth strategy.
The process of developing a journey can be as beneficial as the deliverable itself. Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]
In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.
However, “listening” may not be enough.
Your organization needs to “always listen”.
The distinction between “always listening” vs. “listening” can mean the difference between success and failure.
Organizations that listen:
- Are […]