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So far EquiBrand has created 4 blog entries.

Strategic Planning? This Is One Question You Need To Ask

Either formally or informally, every organization undergoes a strategic planning process where you envision the future of your brand.

What Must Be True

Your goal may be to grow significantly in the next five years by launching a new product, entering new channels or pursuing new customer […]

Strategic Planning? This Is One Question You Need To Ask 2018-05-07T19:26:37+00:00

What Is Blockchain and How Will It Impact Marketing Strategy?

Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy.  In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that entire organizations grapple with.

We caught up with Beverly Macy, […]

What Is Blockchain and How Will It Impact Marketing Strategy? 2018-04-25T13:30:20+00:00

Five Key Attributes Of A Customer Journey Map

A customer journey map can be a valuable tool in developing a successful growth strategy.

The process of developing a journey can be as beneficial as the deliverable itself.  Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]

Five Key Attributes Of A Customer Journey Map 2018-03-24T08:03:29+00:00

Why Listening To Your Customers Is Not Enough

In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.

However, “listening” may not be enough.

Your organization needs to “always listen”.

The distinction between “always listening” vs. “listening” can mean the difference between success and failure.

Organizations that listen:

  • Are […]
Why Listening To Your Customers Is Not Enough 2018-02-23T07:08:47+00:00