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So far EquiBrand has created 4 blog entries.
Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy. In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that entire organizations grapple with.
We caught up with Beverly Macy, […]
A customer journey map can be a valuable tool in developing a successful growth strategy.
The process of developing a journey can be as beneficial as the deliverable itself. Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]
In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.
However, “listening” may not be enough.
Your organization needs to “always listen”.
The distinction between “always listening” vs. “listening” can mean the difference between success and failure.
Organizations that listen:
- Are […]