Biobrand represents EquiBrand’s healthcare market research and consulting services

Healthcare Marketing ConsultingAs the cost of developing and marketing healthcare products and services escalates, achieving in-market success is critical. With the help of experienced healthcare marketing consultants, a market-driven growth strategy – informed by physician and patient insights and specialized healthcare marketing consulting services – can deliver competitive advantage and improved ROI.

To succeed, healthcare organizations must adopt a relentless focus on customers, creating experiences that foster patient and physician engagement and drive loyalty.

EquiBrand’s healthcare marketing consultants combine industry experience, subject matter expertise, and a customer-centric approach in its specialized “biobrand” service offerings.

Our medical marketing consultants work in all healthcare sectors – medical devices, pharmaceuticals, healthcare systems – with patients, physicians, providers, and payors to align customer needs with innovative growth strategies.

Healthcare Marketing Consulting Services

EquiBrand combines deep industry experience, subject matter expertise, and a customer-centric approach through its specialized “biobrand” services.

Biobrand Expertise

Life science companies call us to improve their business performance across all stages of product commercialization and corporate growth.

Upstream Marketing 

Our focus is on building powerful brands that align with the needs of patients, physicians, and other professionals to attract and retain target customers.

Consulting Process

Our approach balances clinical understanding with customer needs and internal dynamics to ensure effective growth strategy and plan development.

Client Cases

See our medical marketing consulting, healthcare marketing consulting and pharmaceutical marketing consulting cases here

Deep Healthcare Marketing Expertise

Marketing within pharmaceuticals, medical devices, hospitals, and other healthcare sectors presents unique challenges and opportunities. Healthcare marketing consultants must address:

  • Healthcare Marketing ConsultantsPatient-centricity: Focus on patient needs by aligning strategies with their preferences to improve care and satisfaction.
  • Provider and payor engagement: Align marketing with the priorities of healthcare providers and payors to strengthen relationships.
  • Compliance and regulation: Ensure marketing strategies meet strict legal and ethical standards.
  • Healthcare transformation: Adapt to the shift toward virtual and home-based care, meeting new industry expectations.
  • Value-based care: Support team-based, quality-focused care models that promote equity and better outcomes.

Our healthcare marketing consultants combine deep industry expertise with consumer marketing insights to address the unique dynamics of your business, ensuring competitive growth.

Specialists in Medical Marketing Consulting

We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.

Patient and Physician Access

Access to patients, physicians, providers and payors across key therapies and geographic markets.

In Depth Qualitative Research

One-on-one and focus group interviews via digital diaries, online and in-person methods.

Quantitative Research and Data Analytics

Evidence-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.

Guided by proven upstream marketing principles, we employ a structured approach to inform where-to-play and how-to-win decisions. This helps develop targeted marketing plans, streamline brand architecture, and position your brand for global growth. By aligning strategy across all touchpoints, we drive stronger engagement, faster market entry, and lasting competitive advantage.

Healthcare Marketing Consulting Sectors

Hospitals and Medical Centers

Medical Devices and Medical Technology

Pharmaceutical Companies

Clients call us when they want to …

  • Grow their existing business through improved marketing, branding and innovation
  • Enter new markets with existing products or services
  • Develop and validate entirely new business opportunities
  • Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
  • Obtain deep marketing, branding, digital marketing and innovation expertise
  • Infuse fresh thinking, cross-industry perspective and objectivity
  • Free up the internal team for other pressing business issues

Why EquiBrand?

  • Over 20-year track record of building strong brands and businesses

  • Market-driven, customer-centric approach for improved strategic decision-making
  • Consultant skills encompass strategic consulting, business operations and classic agency/ marketing

  • Success in positioning dozens of brands, across medical and non-medical clients

  • Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
  • Our work balances strategic marketing and practical application to build brands and grow businesses

Healthcare Marketing Consulting Case Studies

Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company2023-10-31T00:21:02-07:00
Direct-to-consumer (DTC) marketing strategy and action plan
Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company

Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company

Launching a new product form and expanded indication for a leading prescription drug2023-10-22T12:40:59-07:00
Repositioning a leading prescription drug
Launching a new product form and expanded indication for a leading prescription drug

Launching a new product form and expanded indication for a leading prescription drug

Developing a launch positioning for a new combination drug-device therapy2023-10-22T13:51:06-07:00
Developing a launch positioning for a new combination drug-device therapy

Developing a launch positioning for a new combination drug-device therapy

Developing and implementing a digital marketing strategy and plan to scale a regional medical spa2023-10-31T00:18:16-07:00
Medical Spa Digital Marketing Office
Developing and implementing a digital marketing strategy and plan to scale a regional medical spa

Developing and implementing a digital marketing strategy and plan to scale a regional medical spa

Developing a value proposition and private label brand for a hospital supply company2023-10-20T10:30:31-07:00
Hospital Marketing Firm
Developing a value proposition and private label brand for a hospital supply company

Developing a value proposition and private label brand for a hospital supply company

Developing a value proposition and launch positioning for a medical center joint venture2023-10-20T11:34:16-07:00
Hospital market research - Medical Center
Developing a value proposition and launch positioning for a medical center joint venture

Developing a value proposition and launch positioning for a medical center joint venture

Establishing a life sciences industry cluster brand to fuel economic growth2023-10-20T10:21:23-07:00
Life sciences industry cluster brand to fuel economic growth
Establishing a life sciences industry cluster brand to fuel economic growth

Establishing a life sciences industry cluster brand to fuel economic growth

Creating a new category and brand for a new medical technique and breakthrough device2023-10-20T14:38:04-07:00
Healthcare Equipment & Marketing Consultant
Creating a new category and brand for a new medical technique and breakthrough device

Creating a new category and brand for a new medical technique and breakthrough device

Building a medical device corporate brand and integrating acquired business units2023-10-20T14:02:07-07:00
Healthcare Market Research Company Team
Building a medical device corporate brand and integrating acquired business units

Building a medical device corporate brand and integrating acquired business units

Creating a new medtech divisional brand and action plan for future acquisitions2022-04-14T12:11:00-07:00
Medical Marketing Researcher
Creating a new medtech divisional brand and action plan for future acquisitions

Creating a new medtech divisional brand and action plan for future acquisitions

Creating a new business concept and brand to extend to a new medical therapy area2023-10-20T11:26:31-07:00
Outpatient Sign over a Hospital Outpatient Services Entrance
Creating a new business concept and brand to extend to a new medical therapy area

Creating a new business concept and brand to extend to a new medical therapy area

Repositioning a leading prescription drug to address new market conditions2022-04-13T18:22:53-07:00
Pharmaceutical Market Research
Repositioning a leading prescription drug to address new market conditions

Repositioning a leading prescription drug to address new market conditions

Developing a positioning and messaging strategy for established drug2023-10-22T13:16:17-07:00
Pharmaceutical Marketing Consultant Case
Developing a positioning and messaging strategy for established drug

Developing a positioning and messaging strategy for established drug

MORE MEDICAL CASES →

OTHER CASES →

Our Healthcare Marketing Consulting Clients

Recognized as a one of the leading healthcare management consulting firms, our healthcare client list pulls from the top medical device, pharmaceutical, medical centers, and related companies

Want to learn more? To initiate a call or meeting with one of our medical marketing consultants, please call Tim Koelzer at (925) 235-9556 or send a contact form.

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