EquiBrand’s Innovation Consulting Firm Expertise
Innovation is the hallmark of great businesses. As a leading innovation consulting firm, our work is based on a discrete set of highly effective principles and processes that can dramatically improve the chances of new business success.
EquiBrand innovation consultants use a balanced approach to business growth, drawing on the principles of insight, a strong identity, and innovation to systematically grow your business.
Growth strategy and innovation consulting projects encompass strategic direction setting through process development. Our business growth consultants assist clients in six key areas:
Innovation StrategyInnovation strategy development involves clarifying overall business goals, defining the financial growth gap and identifying potential growth levers to address through innovation.
Chart the Course
Innovation strategy involves establishing growth goals, the financial growth gap and establishing strategic roles to focus innovation.
Strategic Opportunity AreasStrategic growth areas provide additional focus and direction by pinpointing specific growth areas, including new products, new services, etc.
Strategic opportunities can come from anywhere. The key is knowing where to look and then focusing innovation on high potential areas through strategic, financial, operational and customer screening.
Value PropositionValue proposition development articulates the key benefits to be delivered by the company or product, often extending beyond the core product or service.
Optimize the Value Delivered
Define and develop fully optimized new products and services as an input into commercialization and launch planning.
Product DevelopmentManaging new products and services involves balancing new product strategy formation, customer needs assessment, creative concept development and marketplace execution.
Drive New Product Growth
New product growth is best accomplished using a disciplined strategic framework and other proven new product consulting tools and techniques. Learn more how our new product consultants can help.
Innovation WorkshopsReady to roll-up your sleeves through an innovation workshop? Immerse your team in a collaborative innovation experience with real-time application.
Organize to Innovate
Our innovation workshops bring focus and commitment to growth and innovation. We address all innovation components – strategy development, opportunity assessment, focused ideation, concept development – in a streamlined manner.
Innovation Process & EnablersInnovation Process Development encompasses developing a sustainable innovation process, including process design, roles, responsibilities.
Organize to Innovate
While organization and culture are often overlooked as “soft stuff” that doesn’t matter, these are the very things that differentiate best practice innovators. Learn how to apply best practices here.
Innovation strategy consulting projects begin with a strategic audit to identify customer needs, opportunities, and brand leverage points. Our innovation consultants then work to identify and prioritize adjacent growth opportunities strategic, financial and operational screens. New concepts are then developed and optimized with customer groups, followed by implementation planning. Throughout the process, customer input is balanced with management judgment to ensure that distinctive, feasible solutions emerge.
Related Innovation Consulting Service Offerings
In addition to innovation consulting, we offer the following related services
See the tabs on the right for more information on these services
Marketing strategy should be closely aligned with innovation strategy, linking new products and services with the existing business. Many components of strategic marketing – segmentation, targeting, positioning – are useful in constructing innovation strategies and plans. More on strategic marketing.
Brand development enhances new products and service success rates by ensuring alignment with customer requirements. Services include positioning, naming, identity creation and launch through brand management.More on brand management consulting.
Drawing on customer experience learning, our digital marketing consultants help align the flow of offerings with touchpoint interactions and messaging. This involves planning the marketing and messaging mix across channels and marketing tactics (e.g., website, social media marketing, search marketing, email campaigns, mobile, face-to-face).