This breadth of experience allows us to bring new perspectives to our clients’ businesses, combining industry and client familiarity with a deep expertise in building integrated branding and marketing strategies. It’s why EquiBrand solutions aren’t limited by any one industry’s traditions.
Whether it’s business to business or consumer goods, we have a broad palette of proven processes as well as innovative new solutions, unconstrained by conventional wisdom.
Common to all our clients is a recognition that customer understanding plays a crucial role in driving marketing and brand strategy development. Our marketing and brand strategy consultants adhere to this philosophy consistently, across all business challenges.
As functional experts in marketing, innovation and brand strategy, the core components of effective marketing — both where-to-play and how-to-win decisions — draw on a similar set of established strategic marketing business principles, as described here.