Product Development Process

Innovation doesn’t just happen. It has to be engineered.

A systematic product development process dramatically improves success rates though it too must be carefully constructed.

EquiBrand helps business leaders develop highly effective plans and processes for uncovering new business solutions that win in the marketplace.

As growth strategy consultants, we offer a full set of methodologies, tools, and frameworks to maximize process efficiency and effectiveness, including “real-time” pilot programs.

Our goal is to develop market-driven concepts and an optimized process, customized to the clients’ needs.

Product Development Process and Enablers

What are the strengths and improvement opportunities of the current new business development process?
Where do the greatest process improvement opportunities lie (i.e., strategic direction setting, screening, commercialization, etc.)?
What unmet needs or friction points exist in the category today? How can these translate into innovation sparks to fuel new product development success?
Has market research been fully leveraged to identify business opportunities and increase brand and business equity?
What best practices improvement opportunities exist, including co-location of cross functional teams, stage gate process adherence, new product and service screening, etc.?

Product Development Approach

Innovation consulting and new products process consulting efforts begin with a diagnostic audit to identify the strengths and improvement opportunities of the current process
A pilot process is then established and implemented in “real time,” pairing EquiBrand’s innovation consultants with cross functional client team members
Process successes and improvement opportunities are noted throughout the pilot phase
The recommended process is then fully documented, including roles, responsibilities, project goals, activities and outputs
The end result includes new product concepts, supported by a finely-tuned development process