Growth Strategy Development

To finalize the brand strategy, including recommended brand portfolio approach, brand positioning, and brand action plan/communication brief through market planning

Synthesize all prior step outputs and prepare recommended brand portfolio strategy

Conduct work session with client team to review and discuss brand portfolio strategy and plans, including brand positioning recommendations

Drawing on work session feedback, finalize the recommended strategy, and create the communication brief; present to client team for approval

Brief internal and external communication constituents, to ensure understanding of brand strategy recommendations

General learning and strategic guidance, including consumer dynamics and leverage points

Finalized positioning statement(s) and messaging concepts, with focus on consumer relevancy and competitive differentiation

Key factors driving concept appeal (“the whys”) and motivating proof points

Brand attribute, brand benefit and emotional linkages

Communication brief (objectives, target, positioning, tone and manner), marketing planning and action plan for moving the brand portfolio forward