EquiBrand has over two decades of experience using upstream marketing, and core principles of insight, identity, and innovation, to drive growth.
Our entire set of consulting services — across marketing, branding, digital, and innovation — focuses on obtaining deep customer insight, crafting compelling brand identities, and growing the business.
As a growth strategy consulting firm, we offer highly specialized services and are adept at identifying and delivering market-driven opportunities.
We’re fortunate to have clients from the top global brands, along with funded startups. Our clients cut across industries, with a blend of B2B, B2C and other go-to-market models.
Most of our work is project-based, though we’re flexible in how we work to meet client requirements, across consulting engagements, facilitated workshops, and retainer relationships.
We Deliver Integrated Upstream Marketing Solutions
To achieve competitive advantage through a deeper level of customer understanding.
To create marketing strategies and plans to optimally position the business and brand.
To drive growth through new products & services via innovation strategy, process and enablers.
We help clients solve complex business challenges via upstream marketing and the principles of insight, identity and innovation.
Upstream marketing refers to the strategic process of identifying and fulfilling customer needs, and takes place early in developing a market segmentation map and then aligning which customer segments to focus on. Learn more.
Market-Driven Principles Set the Stage
While each client situation is unique, our work is guided time-tested principles, from which innovative strategies and plans emerge:
Is uniquely experienced. The firm’s professionals have successfully launched, positioned and repositioned dozens of brands, across consumer products, healthcare, financial services, technology and other categories