About EquiBrand2021-02-28T20:48:08-07:00

Welcome to EquiBrand

Brand | Marketing | Digital | Innovation | Consulting

Looking to grow your business or brand?  You’ve come to the right place. EquiBrand has a 20-plus year track record using upstream marketing, and its core principles of insight, identity and innovation, to drive growth.

Our entire set of consulting services — across marketing, branding, digital marketing and innovation — focuses on obtaining deep customer insight, crafting compelling brand identities, and growing the business.

As a boutique consultancy, we offer highly specialized advice so we’re adept at identifying and delivering on market-driven opportunities.   We’re fortunate to have clients from the top global brands, along with funded startups.  Our leadership team brings this perspective to our consulting engagements. Our work balances strategic marketing and practical application to build stronger brands and stronger businesses.

We Deliver Integrated Upstream Marketing Solutions

INSIGHT

To achieve competitive advantage through a deeper level of customer understanding.

IDENTITY

To create marketing strategies and plans to optimally position the business and brand.

INNOVATION

To drive growth through new products & services via innovation strategy, process and enablers.

Upstream Marketing

We help clients solve complex business challenges via upstream marketing and the principles of insight, identity and innovation.

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs, and takes place early in developing a market segmentation map and then aligning which customer segments to focus on. Learn more.

Market-Driven Principles Set the Stage

While each client situation is unique, our work is guided time-tested principles, from which innovative strategies and plans emerge:

Clearly define target customers and their needs

Clearly define target customers and their needs through the application of customer segmentation, market research and analysis

Build a deep understanding of the brand

Build a deep and shared understanding of the business and brand and ensure consistent delivery across all customer touchpoints (e.g., product development, sales, marketing, social media, etc.)

Selectively extend the brand

Selectively extend the core business via new markets, new channels and new products/services

Strategically manage innovation

Manage innovation against strategic growth opportunity areas, applying strategic, operational and financial screens to facilitate decision-making

Flawlessly execute

Fully execute on the market-driven strategies through integrated awareness-building, customer acquisition and retention programs

EquiBrand Differentiators

Our clients tell us the following sets us apart vs. other management consultants. EquiBrand . . . 

Employs a market-driven approach

Employs a market-driven approach, to ensure decision-making is based on marketplace perspectives

Is completely objective in tactical recommendations

Is completely objective in tactical recommendations, as the firm holds no vested interest in downstream implementation services such as creative design or agency services

Team members bring deep expertise

Team members bring a broad and diverse set of skills to the table, including classic agency/marketing, strategic consulting and executive management skills

Is uniquely experienced

Is uniquely experienced. The firm’s professionals have successfully launched, positioned and repositioned dozens of brands, across consumer products, healthcare, financial services, technology and other categories

Uses a highly collaborative approach

Uses a collaborative approach that streamlines project timelines, facilitates internal buy-in and results in skills transference

Operates more efficiently

Operates more efficiently, resulting in one of the strongest value propositions in the industry

Our consultants have successfully employed these principles to help develop, grow and manage dozens of brands and businesses, across a diverse set of issues.

Want to learn more about our marketing consulting services? Contact us to learn more.

Contact Us
Contact Us

EquiBrand is a top strategic marketing, branding and innovation consulting firm. We focus on upstream marketing and use the principles of insight, identity and innovation to drive growth.

Our consultants use a customer-driven, collaborative approach to improve business results.

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