Project Approach

As a leading marketing consulting firm, we help our clients solve some of their most complex business issues.

A consulting proposal is the first step in clarifying project needs

As every consulting project is unique, the specific steps, activities, and outputs of any project will vary by client. Here are some common steps to an upstream marketing growth project:

Numerous project benefits result from working with EquiBrand

As every consulting project is different — based on a particular client’s needs — benefits derived will also vary.  Following are typical project benefits:

  • Quantified customer segmentation and brand image assessment, including strengths and weaknesses, aligned by customer segments
  • A clear, credible, and customer-informed brand vision to serve as a touchstone for the organization going forward, including alignment of growth opportunities
  • A relevant and differentiated customer value proposition and positioning designed to maximize customer relevancy and competitive differentiation
  • A marketing strategy and plan, including a detailed communication brief and next steps for transitioning to creative implementation
  • Messaging concepts to illustrate the marketing strategy and accelerate brand-building implementation
  • Shared enthusiasm and anticipation for marketing the brand, based on group identification and resolution of key internal and external issues
  • Improved efficiencies, accelerated implementation, and increased return on investment through better coordination of marketing efforts

Interested in these benefits and others? Please contact EquiBrand to see how we can help.

If you would more information on how EquiBrand may be able to help your company, please contact us.