EquiBrand’s Brand Consulting Expertise

Without patents, technological innovation, or barriers to entry, a company’s brand — the relationship it has with its customers — is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.

As a top brand strategy firm, our consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture, and equity extension, to brand naming, identity development, brand management, and execution.

We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise, and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus on six primary areas:

Brand Consultancy Services

Brand Positioning

Brand positioning defines the conceptual space the brand should play relative to competitors, and is fundamental to marketing, communication and messaging development.

Differentiate Your Brand

EquiBrand has positioned dozens of brands using a proven approach to maximize customer relevancy and uniqueness. We research, define and deliver positioning strategies that win in the marketplace.

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Brand Architecture

Brand architecture is the logical, strategic and relational structure of all brands in the portfolio and is one of the best ways to obtain brand clarity and maximize ROI.

Obtain Clarity, Synergy and Leverage

As a leading brand strategy firm, we use proven brand architecture models, templates and processes to reduce complexity, brand overlap and costs.

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Brand Extension

Brand extension involves stretching the brand to new categories. When successful, extending the brand improves its equity while lowering development costs.

Stretch the Brand to Drive Growth

Brands can be highly elastic and can and should be selectively extended. The key is to protect the benefit essence of the brand using extension principles and frameworks.

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Brand Naming

A strong brand name helps your company or product stand out in today’s cluttered media environment. The strongest brand names will result from a blend of strategy and creativity.

Create a Powerful Brand Name

Powerful brand and product names are based on powerful positioning strategies. EquiBrand has a proven track record of creating strong, memorable and legally available brand names.

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Brand Research

Brand research provides the foundation for improving brand image. We employ brand equity, brand loyalty and brand tracking tools in building strong brands.

Improve Brand Equity

EquiBrand employs a variety of brand research tools, including both qualitative and quantitative research techniques. We assess brand image and then identify specific ways to strengthen brand equity.

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Brand Strategy & Activation

Brand strategy and activation involves bringing the brand to life and then delivering the brand experience at all touchpoints.

Bring the Brand to Life

EquiBrand helps strategize, plan and create winning brand identities. We use journey maps, creative concepts and materials development to deliver a consistent brand experience.

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Why a Brand Consultant from EquiBrand?

  • Top brand strategy firm with a proven track record

  • Focus on building strong brand images across wide spectrum of categories
  • Full service brand strategy consulting and implementation services
  • Brand consulting team member experience encompasses agency, brand management and marketing research skill sets
  • Full service brand management servcies, from brand strategy consulting through brand implementation

Anticipated Benefits of Working with EquiBrand

  • An internal and customer-informed brand vision to serve as a touchstone for the organization
  • The optimal brand positioning designed to maximize target relevancy and competitive differentiation
  • Messaging concepts designed to align with the positioning and improve brand image
  • Brand identity development, including the creative brief and look & feel concepts to define the brand strategy

Why invest in branding?

A strong brand generates superior profits by maximizing volume and price potential in a product or category.

For customers, brands provide choice, simplify decisions, provide quality assurance, and facilitate risk avoidance. There are numerous benefits to brands, as they allow an organization to:

  • Differentiate from the competition to provide for premium pricing, beyond commoditization
  • Enhance credibility for new product introductions and keep customers in the brand family
  • Increase return on marketing dollars by creating an umbrella brand over other offerings
  • Send positive messages to shareholders and stakeholders, and attract and retain outstanding employees

Internally, brands serve as a guiding light to make strategic recommendations for where to allocate resources.

Related Service Offerings

Our approach to brand management consulting is rooted in traditional marketing disciplines, employing the same market-driven principles:

  • Developing marketing strategies and plans, based on deep customer insight

  • Delivering the optimal customer experience, in both offline and digital environments

  • Expanding the business and brand through growth and innovation strategy development

Marketing strategy development involves identifying the right target, message and marketing mix to allocate resources more efficiently and outperform competitors. Our strategic marketing consultants guide you at every step of the way. More on strategic marketing consulting.

Digital marketing needs to align with brand development to get the most out of online and offline marketing efforts. EquiBrand develops and implements digital marketing strategies and plans, from website development and search marketing (including SEO and pay-per-click) to conversion tracking and analytics. More on interactive marketing consulting.

As a leading brand consulting firm, we combine the principles of insight, identity and innovation to assist clients in building brands. This involves establishing an innovation strategy, identifying opportunity areas, and developing new products and services, while enhancing brand equity. More on innovation consulting.

Ranked as one of America’s leading management consulting firms, we fuse an analytical approach with creativity to grow stronger brands and businesses. Learn more about us here or use the contact form to arrange a discussion.

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Contact EquiBrand to learn more about our brand consulting services.

As a leading brand consulting firm, we assist clients in building strong brands and businesses. To initiate a discussion or learn more about our marketing and branding services, please use the contact form.
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