Without patents, technological innovation, or barriers to entry, a company’s brand — the relationship it has with its customers — is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.
As a top brand strategy firm, our consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture, and equity extension, to brand naming, identity development, brand management, and execution.
We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise, and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus on six primary areas:
Brand Consultancy Services
Brand positioning defines the conceptual space the brand should play relative to competitors, and is fundamental to marketing, communication and messaging development.
Differentiate Your Brand
EquiBrand has positioned dozens of brands using a proven approach to maximize customer relevancy and uniqueness. We research, define and deliver positioning strategies that win in the marketplace.
Marketing strategy development involves identifying the right target, message and marketing mix to allocate resources more efficiently and outperform competitors. Our strategic marketing consultants guide you at every step of the way. More on strategic marketing consulting.
Digital marketing needs to align with brand development to get the most out of online and offline marketing efforts. EquiBrand develops and implements digital marketing strategies and plans, from website development and search marketing (including SEO and pay-per-click) to conversion tracking and analytics. More on interactive marketing consulting.
As a leading brand consulting firm, we combine the principles of insight, identity and innovation to assist clients in building brands. This involves establishing an innovation strategy, identifying opportunity areas, and developing new products and services, while enhancing brand equity. More on innovation consulting.
Contact EquiBrand to learn more about our brand consulting services.
As a leading brand consulting firm, we assist clients in building strong brands and businesses. To initiate a discussion or learn more about our marketing and branding services, please use the contact form.