As the cost of developing and marketing healthcare products and services escalates, achieving in-market success is critical. A market-driven approach to growth – obtained through physician and patient insight and specialized healthcare marketing consulting services – can lead to competitive advantage and improved ROI.
To win, healthcare organizations must become maniacally customer-centric, creating experiences that encourage patient and physician engagement and drive loyalty.
EquiBrand’s healthcare marketing consultants combine industry experience, subject matter expertise, and a customer-centric approach in its specialized “biobrand” service offerings.
We work in all healthcare sectors – medical devices, pharmaceuticals, healthcare systems – across all target audiences – patients, physicians, providers, and payors – to align customer needs with innovative growth strategies.
What We Do
EquiBrand combines healthcare industry experience, subject matter expertise, a customer-centric approach in its specialized “biobrand” service offerings.
Life science companies call us to improve their business performance across all stages of product commercialization and corporate growth.
Marketing within pharmaceuticals, medical devices, hospitals, and other healthcare categories presents unique challenges and opportunities.
Patient-centricity requires putting the patient first and looking at the experience through their eyes, to align decisions with patients and their family’s wants, needs, and preferences.
Value-based care advances quality and equity in healthcare and requires all care providers to embrace a positive, team-based approach to patient management.
Healthcare transformation is forever changing the way the industry operates, raising expectations and virtual and home-based care.
Our deep medical expertise, combined with our leadership in consumer marketing, ensures our healthcare marketing consultants deeply understand and can help address the unique dynamics of your business.
Upstream Marketing Specialists
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Patient and Physician Access
Access to patients, physicians, providers and payors across key therapies and geographic markets.
In Depth Qualitative Research
One-on-one and focus group interviews via digital diaries, online and in-person methods.
Quantitative Research and Data Analytics
Evidence-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.
Guided by proven upstream marketing principles and practices, we employ a structured approach to inform where-to-play and how-to-win decision-making.