EquiBrand’s Healthcare Marketing Consulting Expertise

Healthcare Marketing ConsultingAs the cost of developing and marketing healthcare products and services escalates, achieving in-market success is critical. A market-driven approach to growth obtained through physician and patient insight and specialized healthcare marketing consulting services can lead to competitive advantage and improved ROI.

To win, healthcare organizations must become maniacally customer-centric, creating experiences that encourage patient and physician engagement and drive loyalty.

EquiBrand’s healthcare marketing consultants combine industry experience, subject matter expertise, and a customer-centric approach in its specialized “biobrand” service offerings.

Our medical marketing consultants work in all healthcare sectors – medical devices, pharmaceuticals, healthcare systems – across all target audiences – patients, physicians, providers, and payors – to align customer needs with innovative growth strategies.

Healthcare Marketing Consulting Services

EquiBrand combines healthcare industry experience, subject matter expertise, a customer-centric approach in its specialized “biobrand” service offerings.

Biobrand Expertise

Life science companies call us to improve their business performance across all stages of product commercialization and corporate growth.

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Upstream Marketing 

Our focus is on building powerful brands that align with the needs of patients, physicians, and other professionals to attract and retain target customers.

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Consulting Process

Our approach balances clinical understanding with customer needs and internal dynamics to ensure effective growth strategy and plan development.

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Client Cases

See our medical marketing consulting, healthcare marketing consulting and pharmaceutical marketing consulting cases here

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Deep Healthcare Marketing Expertise

Marketing within pharmaceuticals, medical devices, hospitals, and other healthcare categories presents unique challenges and opportunities.

  • Healthcare Marketing ConsultantsPatient-centricity requires putting the patient first and looking at the experience through their eyes, to align decisions with patients and their family’s wants, needs, and preferences.
  • Value-based care advances quality and equity in healthcare and requires all care providers to embrace a positive, team-based approach to patient management.
  • Healthcare transformation is forever changing the way the industry operates, raising expectations and virtual and home-based care.

Our deep medical expertise, combined with our leadership in consumer marketing, ensures our healthcare marketing consultants deeply understand and can help address the unique dynamics of your business.

Specialists in Medical Marketing Consulting

We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.

Guided by proven upstream marketing principles and practices, we employ a structured approach to inform where-to-play and how-to-win decision-making.

Healthcare Marketing Consulting Sectors

Clients call us when they want to …

  • Grow their existing business through improved marketing, branding and innovation
  • Enter new markets with existing products or services
  • Develop and validate entirely new business opportunities
  • Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
  • Obtain deep marketing, branding, digital marketing and innovation expertise
  • Infuse fresh thinking, cross-industry perspective and objectivity
  • Free up the internal team for other pressing business issues

Why EquiBrand?

  • Over 20-year track record of building strong brands and businesses

  • Market-driven, customer-centric approach for improved strategic decision-making
  • Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
  • Success in positioning dozens of brands, across medical and non-medical clients

  • Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
  • Our work balances strategic marketing and practical application to build brands and grow businesses

Healthcare Marketing Consulting Case Studies

Our Healthcare Marketing Consulting Clients

Recognized as a one of the leading healthcare management consulting firms, our healthcare client list pulls from the top medical device, pharmaceutical, medical centers, and related companies

Want to learn more? To initiate a call or meeting with one of our medical marketing consultants, please call Tim Koelzer at (925) 235-9556 or send a contact form.

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