EquiBrand’s Healthcare Marketing Consulting Expertise
As the cost of developing and marketing healthcare products and services escalates, achieving in-market success is critical. A market-driven approach to growth – obtained through physician and patient insight and specialized healthcare marketing consulting services – can lead to competitive advantage and improved ROI.
To win, healthcare organizations must become maniacally customer-centric, creating experiences that encourage patient and physician engagement and drive loyalty.
EquiBrand’s healthcare marketing consultants combine industry experience, subject matter expertise, and a customer-centric approach in its specialized “biobrand” service offerings.
Our medical marketing consultants work in all healthcare sectors – medical devices, pharmaceuticals, healthcare systems – across all target audiences – patients, physicians, providers, and payors – to align customer needs with innovative growth strategies.
Healthcare Marketing Consulting Services
EquiBrand combines healthcare industry experience, subject matter expertise, a customer-centric approach in its specialized “biobrand” service offerings.
Deep Healthcare Marketing Expertise
Marketing within pharmaceuticals, medical devices, hospitals, and other healthcare categories presents unique challenges and opportunities.
- Patient-centricity requires putting the patient first and looking at the experience through their eyes, to align decisions with patients and their family’s wants, needs, and preferences.
- Value-based care advances quality and equity in healthcare and requires all care providers to embrace a positive, team-based approach to patient management.
- Healthcare transformation is forever changing the way the industry operates, raising expectations and virtual and home-based care.
Our deep medical expertise, combined with our leadership in consumer marketing, ensures our healthcare marketing consultants deeply understand and can help address the unique dynamics of your business.
Specialists in Medical Marketing Consulting
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Guided by proven upstream marketing principles and practices, we employ a structured approach to inform where-to-play and how-to-win decision-making.
Healthcare Marketing Consulting Sectors
Clients call us when they want to …
Healthcare Marketing Consulting Case Studies
Developing a direct-to-consumer (DTC) growth strategy and action plan for a healthcare insurance company
Launching a new product form and expanded indication for a leading prescription drug
Developing a launch positioning for a new combination drug-device therapy
Developing and implementing a digital marketing strategy and plan to scale a regional medical spa
Developing a value proposition and private label brand for a hospital supply company
Developing a value proposition and launch positioning for a medical center joint venture
Establishing a life sciences industry cluster brand to fuel economic growth
Creating a new category and brand for a new medical technique and breakthrough device
Building a medical device corporate brand and integrating acquired business units
Creating a new medtech divisional brand and action plan for future acquisitions
Creating a new business concept and brand to extend to a new medical therapy area
Repositioning a leading prescription drug to address new market conditions
Developing a positioning and messaging strategy for established drug
Our Healthcare Marketing Consulting Clients
Recognized as a one of the leading healthcare management consulting firms, our healthcare client list pulls from the top medical device, pharmaceutical, medical centers, and related companies