EquiBrand’s Healthcare Marketing Consulting Expertise
As the cost of developing and marketing healthcare products and services escalates, achieving in-market success is critical. A market-driven approach to growth – obtained through physician and patient insight and specialized healthcare marketing consulting services – can lead to competitive advantage and improved ROI.
To win, healthcare organizations must become maniacally customer-centric, creating experiences that encourage patient and physician engagement and drive loyalty.
EquiBrand’s healthcare marketing consultants combine industry experience, subject matter expertise, and a customer-centric approach in its specialized “biobrand” service offerings.
We work in all healthcare sectors – medical devices, pharmaceuticals, healthcare systems – across all target audiences – patients, physicians, providers, and payors – to align customer needs with innovative growth strategies.
What We Do
EquiBrand combines healthcare industry experience, subject matter expertise, a customer-centric approach in its specialized “biobrand” service offerings.
Deep Healthcare Marketing Expertise
Marketing within pharmaceuticals, medical devices, hospitals, and other healthcare categories presents unique challenges and opportunities.
Patient-centricity requires putting the patient first and looking at the experience through their eyes, to align decisions with patients and their family’s wants, needs, and preferences.- Value-based care advances quality and equity in healthcare and requires all care providers to embrace a positive, team-based approach to patient management.
- Healthcare transformation is forever changing the way the industry operates, raising expectations and virtual and home-based care.
Our deep medical expertise, combined with our leadership in consumer marketing, ensures our healthcare marketing consultants deeply understand and can help address the unique dynamics of your business.
Upstream Marketing Specialists
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Guided by proven upstream marketing principles and practices, we employ a structured approach to inform where-to-play and how-to-win decision-making.
Healthcare Marketing Consulting Sectors
Clients call us when they want to …
- Grow their existing business through improved marketing, branding and innovation
- Enter new markets with existing products or services
- Develop and validate entirely new business opportunities
- Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
- Obtain deep marketing, branding, digital marketing and innovation expertise
- Infuse fresh thinking, cross-industry perspective and objectivity
- Free up the internal team for other pressing business issues
Why EquiBrand?
Over 20-year track record of building strong brands and businesses
- Market-driven, customer-centric approach for improved strategic decision-making
- Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
Success in positioning dozens of brands, across medical and non-medical clients
- Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
- Our work balances strategic marketing and practical application to build brands and grow businesses
Healthcare Marketing Consulting Case Studies
- Developing a direct-to-consumer (DTC) growth strategy and action plan for a healthcare insurance companyEquiBrand2022-04-14T10:14:22-07:00
Developing a direct-to-consumer (DTC) growth strategy and action plan for a healthcare insurance company
- Launching a new product form and expanded indication for a leading prescription drugEquiBrand2022-04-14T10:42:05-07:00
Launching a new product form and expanded indication for a leading prescription drug
- Developing a launch positioning for a new combination drug-device therapyEquiBrand2022-04-14T10:26:04-07:00
Developing a launch positioning for a new combination drug-device therapy
- Developing and implementing a digital marketing strategy and plan to scale a regional medical spaEquiBrand2022-04-14T11:02:19-07:00
Developing and implementing a digital marketing strategy and plan to scale a regional medical spa
- Developing a value proposition and private label brand for a hospital supply companyEquiBrand2022-04-15T07:58:30-07:00
Developing a value proposition and private label brand for a hospital supply company
- Developing a value proposition and launch positioning for a medical center joint ventureEquiBrand2022-04-14T11:36:25-07:00
Developing a value proposition and launch positioning for a medical center joint venture
- Establishing a life sciences industry cluster brand to fuel economic growthEquiBrand2022-04-14T11:42:01-07:00
Establishing a life sciences industry cluster brand to fuel economic growth
- Creating a new category and brand for a new medical technique and breakthrough deviceEquiBrand2022-04-14T11:46:39-07:00
Creating a new category and brand for a new medical technique and breakthrough device
- Building a medical device corporate brand and integrating acquired business unitsEquiBrand2022-04-14T11:56:08-07:00
Building a medical device corporate brand and integrating acquired business units
- Creating a new medtech divisional brand and action plan for future acquisitionsEquiBrand2022-04-14T12:11:00-07:00
Creating a new medtech divisional brand and action plan for future acquisitions
- Creating a new business concept and brand to extend to a new medical therapy areaEquiBrand2022-04-15T07:22:50-07:00
Creating a new business concept and brand to extend to a new medical therapy area
- Repositioning a leading prescription drug to address new market conditionsEquiBrand2022-04-13T18:22:53-07:00
Repositioning a leading prescription drug to address new market conditions
- Developing a positioning and messaging strategy for established drugEquiBrand2022-04-14T12:28:43-07:00
Developing a positioning and messaging strategy for established drug
Our Healthcare Marketing Consulting Clients
Recognized as a one of the leading healthcare management consulting firms, our healthcare client list pulls from the top medical device, pharmaceutical, medical centers, and related companies
Follow EquiBrand