At EquiBrand, we’re more than just a brand naming agency. We’re your strategic partner in creating memorable, impactful brand identities.
A strong brand name is imperative in today’s environment of fragmented media and fleeting messages. Names must work harder than ever to break through the clutter and set the brand up for market success.
EquiBrand has a proven track record as a brand naming consultant, developing powerful, memorable, and legally available brand names – names that capture both the brand promise and the hearts and minds of the target customer.
Our name process goes beyond creativity. It’s rooted in brand development best practices. We ensure that your brand name is built upon a strong brand positioning foundation and fits within a broader brand architecture structure to grow as your company grows.
Brand Naming Issues
What should the offering be named, and what should the name communicate? Are there unique product or service attributes, market-based metaphors or desired customer end-states that should underlie the name?
How does the name comply with the overall company and brand architecture to improve clarity, synergy and leverage?
Does the brand name pass required screens – across strategic fit, auditory appeal, linguistic, legal and website/URL availability?
What is the naming and nomenclature system to align product and service offerings, both today and in the future?
Brand Naming Process
EquiBrand’s brand naming consulting process blends art with science, and begins with the development of a brand naming brief to drive the generative process around relevant insight areas
Our product naming consultants and creative team of copywriters, linguists, and researchers then develop a broad array of naming alternatives, using a variety of creative– and research–based techniques
The name alternatives are then assessed for strategic, auditory and linguistic appeal and undergo trademark screening, to inform the recommended “short list” of names
Creative concepts, including brand logos and website homepage designs, are often developed to help illustrate the full potential and select the new brand name
Brand positioning and brand architecture are common inputs to our brand naming process, to ensure on-strategy development. As a leading product naming company, we offer these and other specialized brand naming services.