EquiBrand Briefs. Sign up to receive our latest insights and ideas to help you grow your business.
Featured Insights
How to Establish an Insights Engine to Track Marketplace Needs
See how top companies gain market insight, why it’s a must to infuse this insight with action, and how to structure problem-solving.
2 Simple Strategies to Create Benefit-Based Marketing Solutions
Learn more about whiteboard concepts and strawman proposals. Both are smart tools you can use to develop strategic benefit-based marketing solutions.
Close the Gaps in Your Marketing Strategy With this Technique
No one can predict the future, but with the right techniques, you can gather insight to uncover potential new business opportunities to stay competitive and grow.
Winning Marketers Know Something About Benefits Maybe You Don’t…
In today’s complex business environment, marketers and consumers share something in common: overwhelm. Conquer it with product benefits!
How to Create and Capture New Customer Demand Spaces
What’s a common way to uncover deep consumer insight, linking [...]
Stay Competitive: Focus on Customer Benefits, Not Product Attributes
“People don’t want to buy a quarter-inch drill; they want [...]
Follow EquiBrand