EquiBrand Briefs. Sign up to receive our latest insights and ideas to help you grow your business.
Featured Insights
Is There a Common Set of Business Principles These Companies Employ?
Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.
A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is Forgetting
Focusing solely on cost-cutting can erode a brand’s essence. Learn how Starbucks is reclaiming its identity while Southwest Airlines risks losing its edge. Discover why a strong value proposition matters.
Starbucks Value Proposition Example
Starbucks is a great example of how “commoditized” products [...]
Southwest Airlines Value Proposition
Southwest Airlines built its business by keeping essential things [...]
From Idea to Action: Making Upstream Marketing Work for Your Business
See how upstream marketing turns ideas into success by identifying opportunities, gaining customer insights, and innovating ahead of the competition.
Integrating and Executing: The Secret Sauce to Upstream Marketing
Master Upstream Marketing with a proven 7-step framework. Turn insights into action and access free resources to transform your strategy!
Follow EquiBrand