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Featured Insights
From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn
See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.
What Is a Brand? Think Fiddle vs. Violin
Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.
Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?
A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.
From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete In
Want to boost sales without changing your product? Redefine how customers see it and discover the power of perception in driving business growth.
How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons
Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.
Is There a Common Set of Business Principles These Companies Employ?
Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.
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