EquiBrand Briefs2025-06-12T20:00:04-07:00

EquiBrand Briefs. Unlock Growth Using Upstream Marketing.

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From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn

See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.

What Is a Brand? Think Fiddle vs. Violin

Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?

A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.

From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete In

Want to boost sales without changing your product? Redefine how customers see it and discover the power of perception in driving business growth.

How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons

Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.

Is There a Common Set of Business Principles These Companies Employ?

Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.

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