EquiBrand Briefs

Pay No Attention to the Algorithm Behind the Curtain: The Illusion of Surrender Marketing
Pay No Attention to the Algorithm Behind the Curtain: The Illusion of Surrender Marketing

Pay No Attention to the Algorithm Behind the Curtain: The Illusion of Surrender Marketing

Learn how to avoid Surrender Marketing by shifting upstream, strengthening insight, identity, and innovation to drive true competitive advantage.

By EquiBrand||Categories: EquiBrand Briefs|Tags: AI and Marketing, Brand Strategy, Competitive Advantage, Customer Insight, Innovation Strategy, Marketing Leadership, Marketing Transformation, Strategic Marketing, Surrender Marketing, Upstream Marketing|0 Comments

The Future of Upstream Marketing: How AI Accelerates Insight, Identity, and Innovation
The Future of Upstream Marketing: How AI Accelerates Insight, Identity, and Innovation

The Future of Upstream Marketing: How AI Accelerates Insight, Identity, and Innovation

AI is reshaping upstream marketing. Learn how artificial intelligence enhances strategic insight, brand identity, and innovation across the 7-Step Approach from Upstream Marketing.

By EquiBrand||Categories: EquiBrand Briefs|Tags: Brand Building, Brand marketing consultant, business principles, business success, consumer loyalty, Customer-Centricity, identity, Innovation, Innovative Companies, insight, Marketing Strategy|0 Comments

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and Growth
Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and Growth

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and Growth

Ready to spark creativity & growth? Discover why aiming ideas - not taming them - unlocks creativity, and how culture drives real innovation.

By EquiBrand||Categories: EquiBrand Briefs|Tags: Brand Building, Brand marketing consultant, business principles, business success, consumer loyalty, Customer-Centricity, Disney, family business, Innovative Companies, Marketing Strategy|0 Comments

From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn
From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn

From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn

See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.

By EquiBrand||Categories: EquiBrand Briefs|Tags: Brand Building, Brand marketing consultant, business principles, business success, consumer loyalty, Customer-Centricity, Disney, family business, Innovative Companies, Marketing Strategy|0 Comments

What Is a Brand? Think Fiddle vs. Violin
What Is a Brand? Think Fiddle vs. Violin

What Is a Brand? Think Fiddle vs. Violin

Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.

By EquiBrand||Categories: EquiBrand Briefs|Tags: Brand Building, Brand marketing consultant, business principles, business success, consumer loyalty, Customer-Centricity, family business, Innovative Companies, Marketing Strategy|0 Comments

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?
Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?

A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.