EquiBrand’s Marketing Consulting Expertise
Seeking a marketing consulting or business strategy consultant to help grow your business? Identifying and filling customer needs is key to marketing success.
The most effective strategic marketers use deep customer insight to drive segmentation, targeting, positioning, and offering development. This ensures that marketing plan development is grounded in marketplace realities to best meet customer needs.
EquiBrand’s marketing and business strategy consulting services include market assessment, “STP” framework development (i.e., Segmentation, Targeting, and Positioning), and marketing plan development.
Our management consultants have deep expertise in the following areas:
Customer Insights & AnalyticsWe help you unlock organic growth by putting your customers at the center of your company’s business strategy.
Differentiate vs. Competitors
We use a research-based, analytic approach to obtain deep customer insights and drive market growth.
Market Segmentation & TargetingSegmentation involves developing a customer framework, then mapping market segments and potential opportunities.
Define the Customer Framework
Using market research and internal strategy sessions, segmentation and targeting ensures a market-driven approach to strategy and plan development.
Customer ExperienceTarget marketing defines the most attractive segments, based on size, growth, benefit orientation and internal fit.
Target Marketing defines the most attractive segments, based on size, growth, benefit orientation and internal fit.
Marketing Strategy & Plan DevelopmentMarketing strategy development includes marketing mix (i.e., the 4 – 5P’s) definition, including customer acquisition and retention details.
CREATE THE STRATEGY
Marketing strategy plan development includes marketing mix (i.e., the 4 – 5P’s) definition, including customer acquisition and retention details.
Business-to-Business MarketingMarket assessment emphasizes Three C’s analysis (i.e., Customer, Competitor and Company) to uncover strategic opportunities.
Confirm the Situation
Market assessment grounds the team on the business and confirms key issues to address during the consulting engagement.
Direct-to-Consumer MarketingDeep customer insight is the platform on which compelling direct-to-consumer (DTC) marketing strategies and plans are developed.
Obtain Deep Customer Insight
EquiBrand helps companies establish a DTC business mindset and approach for customer-centric growth activities, delivering direct consumer insight and relationships to chart new growth.
Winning marketers relentlessly focus on expanding their playing field using a strategic approach to identify and fulfill unmet customer needs. Creating and capturing new market spaces and building strong brands is the domain of strategic marketing and the focus of our work.
As classically trained marketers, we are functional specialists and work across a spectrum of companies — from global Fortune 500 companies to venture-backed startups, within business-to-business and business-to-consumer settings.
Working closely with your team, our business strategy and marketing sales consultants employ a disciplined approach and a broad spectrum of analytical tools in mapping customer needs to marketing requirements and then aligning the offering with target customer requirements.
The first step typically involves gaining deep customer insight to inform business strategy development. The end result is improved performance, stemming from increased sales, effectiveness, and revenue.
Why Strategy Consulting from EquiBrand?
Anticipated Strategic Marketing Firm Benefits
Related Service Offerings
As a leading business strategy consulting firm, we bring deep branding, digital, and innovation expertise to every engagement
Brand development involves establishing the brand strategy and action plan, through implementation services, including brand positioning, brand portfolio management, brand naming, and creative implementation. More on brand consulting.
Digital marketing needs to align with brand development to get the most out of online and offline marketing efforts. EquiBrand develops and implements digital marketing strategies and plans, from website development and search marketing (including SEO and pay-per-click) to conversion tracking and analytics. More on interactive marketing.
As a leading brand consulting firm, we combine the principles of insight, identity and innovation to assist clients in building brands. This involves establishing an innovation strategy, identifying opportunity areas, and developing new products and services, while enhancing brand equity. More on innovation consulting.
Contact us to learn more about EquiBrand and see why we are consistently ranked as one of America’s best marketing consulting firms and top-rated marketing consulting firms.