EquiBrand is a brand and marketing strategy consultancy with a 20-plus year track record helping companies grow.
We fuse an analytical approach with creativity to grow stronger brands and businesses.
How We Help Clients
Capabilities
Marketing Strategy
Insight, Identity, Innovation.Marketing Strategy Specialists
Looking to grow your business? Our strategic marketing consultants take a structured approach across marketing strategy, segmentation and marketing plan development.
Brand Development
Build Brand EquityFueling Brand Growth
A brand is one of the few things a company can own forever. We help strengthen brands through brand strategy, positioning, brand architecture, customer alignment and other brand consulting services.
Digital Marketing
Website, SEO, Paid SearchInternet Marketing
Is your website working as hard as it could be? Our digital marketing consultants create powerful digital strategies, customer personas, journey maps and digital plans to acquire and retain customers.
Growth & Innovation
Strategy & ProcessInnovation Experts
Looking to grow your business through new products and services? We assist clients with innovation strategy, value proposition and innovation process development through market launch.
When & Why
Clients call us when they want to …
- Grow their existing business through improved marketing, branding and innovation
- Enter new markets with existing products or services
- Develop and validate entirely new business opportunities
- Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
- Obtain deep marketing, branding, digital marketing and innovation expertise
- Infuse fresh thinking, cross-industry perspective and objectivity
- Free up the internal team for other pressing business issues
Why EquiBrand?
Over 20 year track record of building strong brands and businesses
- Market-driven, customer-centric approach for improved strategic decision-making
- Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
- Success in positioning dozens of brands, across consumer and B2B categories
- Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
- Our work balances strategic marketing and practical application to build brands and grow businesses
Learn more about EquiBrand here including what differentiates our firm vs. typical brand agencies and design firms.
Case Studies
- Developing a direct-to-consumer (DTC) growth strategy and action plan for a healthcare insurance companyEquiBrand2022-04-14T10:14:22-07:00
Developing a direct-to-consumer (DTC) growth strategy and action plan for a healthcare insurance company
- Establishing a direct-to-consumer U.S. market entry strategy for a coalition of apparel manufacturersEquiBrand2022-04-15T07:34:46-07:00
Establishing a direct-to-consumer U.S. market entry strategy for a coalition of apparel manufacturers
- Creating a brand architecture strategy and distinct identities for a leading automotive manufacturerEquiBrand2022-04-15T07:29:09-07:00
Creating a brand architecture strategy and distinct identities for a leading automotive manufacturer
- Repositioning an automotive brand and extending its value propositionEquiBrand2022-04-15T07:27:31-07:00
Repositioning an automotive brand and extending its value proposition
- Launching a new product form and expanded indication for a leading prescription drugEquiBrand2022-04-14T10:42:05-07:00
Launching a new product form and expanded indication for a leading prescription drug
- Developing a launch positioning for a new combination drug-device therapyEquiBrand2022-04-14T10:26:04-07:00
Developing a launch positioning for a new combination drug-device therapy
- Extending an established consumer products brand into other product categories to capture new revenue streamsEquiBrand2022-04-15T10:17:03-07:00
Extending an established consumer products brand into other product categories to capture new revenue streams
- Developing and implementing a digital marketing strategy and plan to scale a regional medical spaEquiBrand2022-04-14T11:02:19-07:00
Developing and implementing a digital marketing strategy and plan to scale a regional medical spa
- Establishing a coordinated branded house strategy to drive economic growth in a major metropolitan regionEquiBrand2022-04-14T10:49:12-07:00
Establishing a coordinated branded house strategy to drive economic growth in a major metropolitan region
- Implementing a brand architecture across a leading global energy companyEquiBrand2022-04-14T11:08:43-07:00
Implementing a brand architecture across a leading global energy company
- Establishing a strategic positioning for a newly formed professional services companyEquiBrand2022-04-14T11:14:32-07:00
Establishing a strategic positioning for a newly formed professional services company
- Developing a marketing strategy and plan for a fixed income broker-dealer fintech organizationEquiBrand2022-04-15T08:03:59-07:00
Developing a marketing strategy and plan for a fixed income broker-dealer fintech organization
- Developing a comprehensive brand strategy to reposition a food company and identify growth opportunity areasEquiBrand2022-04-14T11:19:21-07:00
Developing a comprehensive brand strategy to reposition a food company and identify growth opportunity areas
- Establishing a brand extension strategy for a food company to enter into new markets, categories and productsEquiBrand2022-04-15T10:18:19-07:00
Establishing a brand extension strategy for a food company to enter into new markets, categories and products
- Developing a brand strategy and plan for a industrial products company, working across business unitsEquiBrand2022-04-15T07:56:13-07:00
Developing a brand strategy and plan for a industrial products company, working across business units
- Extending an insurance brand to capture adjacent market opportunities within financial servicesEquiBrand2022-04-13T17:13:47-07:00
Extending an insurance brand to capture adjacent market opportunities within financial services
- Developing a unified marketing strategy and action plan for an internet-of-things technology partnershipEquiBrand2022-04-15T07:57:18-07:00
Developing a unified marketing strategy and action plan for an internet-of-things technology partnership
- Redefining an internet search business model to meet the changing needs of the customer and competitive environmentEquiBrand2022-04-14T11:33:10-07:00
Redefining an internet search business model to meet the changing needs of the customer and competitive environment
- Developing a value proposition and private label brand for a hospital supply companyEquiBrand2022-04-15T07:58:30-07:00
Developing a value proposition and private label brand for a hospital supply company
- Developing a value proposition and launch positioning for a medical center joint ventureEquiBrand2022-04-14T11:36:25-07:00
Developing a value proposition and launch positioning for a medical center joint venture
- Establishing a life sciences industry cluster brand to fuel economic growthEquiBrand2022-04-14T11:42:01-07:00
Establishing a life sciences industry cluster brand to fuel economic growth
- Establishing an innovation strategy, process and organizational guidelines for a leading weekly publicationEquiBrand2022-04-14T11:59:39-07:00
Establishing an innovation strategy, process and organizational guidelines for a leading weekly publication
- Creating a new category and brand for a new medical technique and breakthrough deviceEquiBrand2022-04-14T11:46:39-07:00
Creating a new category and brand for a new medical technique and breakthrough device
- Building a medical device corporate brand and integrating acquired business unitsEquiBrand2022-04-14T11:56:08-07:00
Building a medical device corporate brand and integrating acquired business units
- Creating a new medtech divisional brand and action plan for future acquisitionsEquiBrand2022-04-14T12:11:00-07:00
Creating a new medtech divisional brand and action plan for future acquisitions
- Developing the brand positioning and launch strategy for a new mobile phone targeting parents and their kidsEquiBrand2022-04-14T12:05:29-07:00
Developing the brand positioning and launch strategy for a new mobile phone targeting parents and their kids
- Solidifying the strategy of a multi-channel retailer undergoing a direct-to-consumer business model transformationEquiBrand2022-04-13T17:54:28-07:00
Solidifying the strategy of a multi-channel retailer undergoing a direct-to-consumer business model transformation
- Developing a new brand and category expansion opportunities for a nutritional supplements companyEquiBrand2022-04-14T12:24:27-07:00
Developing a new brand and category expansion opportunities for a nutritional supplements company
- Creating a new business concept and brand to extend to a new medical therapy areaEquiBrand2022-04-15T07:22:50-07:00
Creating a new business concept and brand to extend to a new medical therapy area
- Developing an expanded concept, marketing strategy and launch plan for a personal development companyEquiBrand2022-04-14T12:15:14-07:00
Developing an expanded concept, marketing strategy and launch plan for a personal development company
- Repositioning a leading prescription drug to address new market conditionsEquiBrand2022-04-13T18:22:53-07:00
Repositioning a leading prescription drug to address new market conditions
- Developing a positioning and messaging strategy for established drugEquiBrand2022-04-14T12:28:43-07:00
Developing a positioning and messaging strategy for established drug
- Identifying and evaluating where-to-play market opportunity areas for a university-sponsored technology transfer programEquiBrand2022-04-15T07:24:27-07:00
Identifying and evaluating where-to-play market opportunity areas for a university-sponsored technology transfer program
You can learn more about our ‘biobrand’ services here for healthcare, medical device, and pharmaceutical companies.
Our Clients
Our Focus is Your Business
Our clients, from Fortune 100 companies to venture-backed start-ups, come to us to improve their business condition through innovation, marketing, branding and other consulting services.
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