Grow their existing business through improved marketing, branding and innovation
Enter new markets with existing products or services
Develop and validate entirely new business opportunities
Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
Obtain deep marketing, branding, digital marketing and innovation expertise
Infuse fresh thinking, cross-industry perspective and objectivity
Free up the internal team for other pressing business issues
Twenty-plus-year track record of unlocking business growth through marketing consulting services
Market-driven, customer-centric approach for improved strategic decision-making
Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
Success in positioning dozens of brands, across consumer and B2B categories
Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
Our work balances strategic marketing and practical application to build brands and grow businesses
Learn more about EquiBrand here including what differentiates our marketing consulting services vs. typical brand agencies and design firms.
GET THE BOOK → Upstream Marketing: Unlock Growth Using the Combined Principles of Insight + Identity + Innovation
Many CEOs, business leaders, and marketing managers see their playing field as largely fixed and overemphasize downstream marketing, failing to embrace the power of strategic marketing to build strong brands and transform their businesses. In some cases, they’ve surrendered the foundational principles of marketing to the digital era, including an overreliance on marketing push tactics.
Learn how the best companies consistently grow their businesses more and faster than others in the same industry. The book is based on EquiBrand’s deep dive into the best practices, research, case studies, and analysis of the fundamentals of upstream marketing.