EquiBrand is a brand strategy and marketing consulting firm with a 20-plus-year track record of helping companies grow.

We fuse an analytical approach with creativity to grow stronger brands and businesses. Learn more about us and our services.



How We Help Clients

Businesspeople Writing on Whiteboard

Marketing Strategy

Insight, Identity, Innovation.

Marketing Consulting Specialists

Looking to grow your business? Our strategic marketing consultants take a structured approach across marketing strategy, segmentation and marketing plan development.

Brand consulting services Team

Brand Development

Build Brand Equity

Fueling Brand Growth

A brand is one of the few things a company can own forever. We help strengthen brands through brand strategy, positioning, brand architecture, customer alignment and other brand consulting services.
Digital Marketing Consulting

Digital Marketing

Website, SEO, Paid Search

Internet Marketing

Is your website working as hard as it could be? Our digital marketing consultants create powerful digital strategies, customer personas, journey maps and digital plans to acquire and retain customers.

Marketing Consulting Innovation Growth

Growth & Innovation

Strategy & Process

Innovation Experts

Looking to grow your business through new products and services? We assist clients
with innovation strategy, value proposition and innovation process development
through market launch.

When & Why

Clients call us when they want to …

  • Grow their existing business through improved marketing, branding and innovation
  • Enter new markets with existing products or services
  • Develop and validate entirely new business opportunities
  • Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
  • Obtain deep marketing, branding, digital marketing and innovation expertise
  • Infuse fresh thinking, cross-industry perspective and objectivity
  • Free up the internal team for other pressing business issues

Why EquiBrand?

  • Twenty-plus-year track record of unlocking business growth through marketing consulting services

  • Market-driven, customer-centric approach for improved strategic decision-making
  • Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
  • Success in positioning dozens of brands, across consumer and B2B categories
  • Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
  • Our work balances strategic marketing and practical application to build brands and grow businesses

Learn more about EquiBrand here including what differentiates our marketing consulting services vs. typical brand agencies and design firms.

Upstream Marketing Consulting

GET THE BOOK → Upstream Marketing: Unlock Growth Using the Combined Principles of Insight + Identity + Innovation

Many CEOs, business leaders, and marketing managers see their playing field as largely fixed and overemphasize downstream marketing, failing to embrace the power of strategic marketing to build strong brands and transform their businesses. In some cases, they’ve surrendered the foundational principles of marketing to the digital era, including an overreliance on marketing push tactics.

Learn how the best companies consistently grow their businesses more and faster than others in the same industry. The book is based on EquiBrand’s deep dive into the best practices, research, case studies, and analysis of the fundamentals of upstream marketing.

Brand Strategy and Marketing Consulting Case Studies

You can learn more about our ‘biobrand’ services here for healthcare, medical device, and pharmaceutical companies.

Our Clients

Our Focus is Your Business

Our clients, from Fortune 100 companies to venture-backed start-ups, come to us to improve their business conditions through branding, branding, digital, and other marketing consulting services.