EquiBrand is a brand strategy and marketing consulting firm with a 20-plus-year track record of helping companies grow.

We fuse an analytical approach with creativity to grow stronger brands and businesses. Learn more about us and our services.

ABOUT EQUIBRAND →

OUR SERVICES →

How We Help Clients

Businesspeople Writing on Whiteboard

Marketing Strategy

Insight, Identity, Innovation.

Marketing Consulting Specialists

Looking to grow your business? Our strategic marketing consultants take a structured approach across marketing strategy, segmentation and marketing plan development.

Brand consulting services Team

Brand Development

Build Brand Equity

Fueling Brand Growth

A brand is one of the few things a company can own forever. We help strengthen brands through brand strategy, positioning, brand architecture, customer alignment and other brand consulting services.
Digital Marketing Consulting

Digital Marketing

Website, SEO, Paid Search

Internet Marketing

Is your website working as hard as it could be? Our digital marketing consultants create powerful digital strategies, customer personas, journey maps and digital plans to acquire and retain customers.

Marketing Consulting Innovation Growth

Growth & Innovation

Strategy & Process

Innovation Experts

Looking to grow your business through new products and services? We assist clients
with innovation strategy, value proposition and innovation process development
through market launch.

When & Why

Clients call us when they want to …

  • Grow their existing business through improved marketing, branding and innovation
  • Enter new markets with existing products or services
  • Develop and validate entirely new business opportunities
  • Integrate businesses and brands as a result of mergers, acquisitions and re-organizations
  • Obtain deep marketing, branding, digital marketing and innovation expertise
  • Infuse fresh thinking, cross-industry perspective and objectivity
  • Free up the internal team for other pressing business issues

Why EquiBrand?

  • Twenty-plus-year track record of unlocking business growth through marketing consulting services

  • Market-driven, customer-centric approach for improved strategic decision-making
  • Consultant skills encompass strategic consulting, business operations and classic agency/ marketing
  • Success in positioning dozens of brands, across consumer and B2B categories
  • Collaborative process that streamlines timelines, facilitates buy-in and results in skills transference
  • Our work balances strategic marketing and practical application to build brands and grow businesses

Learn more about EquiBrand here including what differentiates our marketing consulting services vs. typical brand agencies and design firms. Check out our specialized biobrand service offerings for pharmaceutical, medical device and healthcare organizations.

Upstream Marketing Consulting

GET THE BOOK → Upstream Marketing: Unlock Growth Using the Combined Principles of Insight + Identity + Innovation

Many CEOs, business leaders, and marketing managers see their playing field as largely fixed and overemphasize downstream marketing, failing to embrace the power of strategic marketing to build strong brands and transform their businesses. In some cases, they’ve surrendered the foundational principles of marketing to the digital era, including an overreliance on marketing push tactics.

Learn how the best companies consistently grow their businesses more and faster than others in the same industry. The book is based on EquiBrand’s deep dive into the best practices, research, case studies, and analysis of the fundamentals of upstream marketing.

Brand Strategy and Marketing Consulting Case Studies

Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company2023-10-31T00:21:02-07:00
Direct-to-consumer (DTC) marketing strategy and action plan
Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company

Developing a direct-to-consumer (DTC) marketing strategy and action plan for a healthcare insurance company

Establishing a go-to-market strategy for a coalition of apparel manufacturers2023-10-22T15:12:38-07:00
Establishing a go-to-market strategy for a coalition of apparel manufacturers

Establishing a go-to-market strategy for a coalition of apparel manufacturers

Creating a brand architecture strategy and distinct identities for a leading automotive manufacturer2023-10-31T00:19:28-07:00
Creating a brand architecture strategy and distinct identities for a leading automotive manufacturer

Creating a brand architecture strategy and distinct identities for a leading automotive manufacturer

Repositioning an automotive brand and extending its value proposition2023-10-20T10:19:04-07:00
Repositioning an automotive brand and extending its value proposition
Repositioning an automotive brand and extending its value proposition

Repositioning an automotive brand and extending its value proposition

Launching a new product form and expanded indication for a leading prescription drug2023-10-22T12:40:59-07:00
Repositioning a leading prescription drug
Launching a new product form and expanded indication for a leading prescription drug

Launching a new product form and expanded indication for a leading prescription drug

Developing a launch positioning for a new combination drug-device therapy2023-10-22T13:51:06-07:00
Developing a launch positioning for a new combination drug-device therapy

Developing a launch positioning for a new combination drug-device therapy

Extending an established consumer products brand into other product categories to capture new revenue streams2023-10-19T10:53:56-07:00
Extending an established consumer products brand into other product categories to capture new revenue streams

Extending an established consumer products brand into other product categories to capture new revenue streams

Developing and implementing a digital marketing strategy and plan to scale a regional medical spa2023-10-31T00:18:16-07:00
Medical Spa Digital Marketing Office
Developing and implementing a digital marketing strategy and plan to scale a regional medical spa

Developing and implementing a digital marketing strategy and plan to scale a regional medical spa

Establishing a coordinated branded house strategy to drive economic growth in a major metropolitan region2023-10-19T12:12:04-07:00
Indianapolis, Indiana, USA Downtown Skyline
Establishing a coordinated branded house strategy to drive economic growth in a major metropolitan region

Establishing a coordinated branded house strategy to drive economic growth in a major metropolitan region

Implementing a brand architecture across a leading global energy company2023-10-19T11:09:09-07:00
Strategy Consulting Firm - energy Filling Image
Implementing a brand architecture across a leading global energy company

Implementing a brand architecture across a leading global energy company

Establishing a strategic positioning for a newly formed professional services company2023-11-14T23:49:47-07:00
HR Consulting & Conversation
Establishing a strategic positioning for a newly formed professional services company

Establishing a strategic positioning for a newly formed professional services company

Developing a marketing strategy and plan for a fixed income broker-dealer fintech organization2023-10-20T13:31:07-07:00
Financial Services Marketing
Developing a marketing strategy and plan for a fixed income broker-dealer fintech organization

Developing a marketing strategy and plan for a fixed income broker-dealer fintech organization

Developing a comprehensive brand strategy to reposition a food company and identify growth opportunity areas2023-11-14T23:48:38-07:00
Mother and son baking together
Developing a comprehensive brand strategy to reposition a food company and identify growth opportunity areas

Developing a comprehensive brand strategy to reposition a food company and identify growth opportunity areas

Establishing a brand extension strategy for a food company to enter into new markets, categories and products2023-10-22T13:05:34-07:00
Brand Extension Consulting
Establishing a brand extension strategy for a food company to enter into new markets, categories and products

Establishing a brand extension strategy for a food company to enter into new markets, categories and products

Developing a brand strategy and plan for a industrial products company, working across business units2023-10-20T11:08:29-07:00
B2B Market Research Tram
Developing a brand strategy and plan for a industrial products company, working across business units

Developing a brand strategy and plan for a industrial products company, working across business units

Extending an insurance brand to capture adjacent market opportunities within financial services2022-04-13T17:13:47-07:00
insurance marketing consulting person
Extending an insurance brand to capture adjacent market opportunities within financial services

Extending an insurance brand to capture adjacent market opportunities within financial services

Developing a unified marketing strategy and action plan for an internet-of-things technology partnership2023-10-20T15:35:29-07:00
IOT Graph
Developing a unified marketing strategy and action plan for an internet-of-things technology partnership

Developing a unified marketing strategy and action plan for an internet-of-things technology partnership

Redefining an internet search business model to meet the changing needs of the customer and competitive environment2023-10-19T10:43:48-07:00
Internet Search - Digital Marketing
Redefining an internet search business model to meet the changing needs of the customer and competitive environment

Redefining an internet search business model to meet the changing needs of the customer and competitive environment

Developing a value proposition and private label brand for a hospital supply company2023-10-20T10:30:31-07:00
Hospital Marketing Firm
Developing a value proposition and private label brand for a hospital supply company

Developing a value proposition and private label brand for a hospital supply company

Developing a value proposition and launch positioning for a medical center joint venture2023-10-20T11:34:16-07:00
Hospital market research - Medical Center
Developing a value proposition and launch positioning for a medical center joint venture

Developing a value proposition and launch positioning for a medical center joint venture

Establishing a life sciences industry cluster brand to fuel economic growth2023-10-20T10:21:23-07:00
Life sciences industry cluster brand to fuel economic growth
Establishing a life sciences industry cluster brand to fuel economic growth

Establishing a life sciences industry cluster brand to fuel economic growth

Establishing an innovation strategy, process and organizational guidelines for a leading weekly publication2022-04-14T11:59:39-07:00
Media & Publishing With Kids
Establishing an innovation strategy, process and organizational guidelines for a leading weekly publication

Establishing an innovation strategy, process and organizational guidelines for a leading weekly publication

Creating a new category and brand for a new medical technique and breakthrough device2023-10-20T14:38:04-07:00
Healthcare Equipment & Marketing Consultant
Creating a new category and brand for a new medical technique and breakthrough device

Creating a new category and brand for a new medical technique and breakthrough device

Building a medical device corporate brand and integrating acquired business units2023-10-20T14:02:07-07:00
Healthcare Market Research Company Team
Building a medical device corporate brand and integrating acquired business units

Building a medical device corporate brand and integrating acquired business units

Creating a new medtech divisional brand and action plan for future acquisitions2022-04-14T12:11:00-07:00
Medical Marketing Researcher
Creating a new medtech divisional brand and action plan for future acquisitions

Creating a new medtech divisional brand and action plan for future acquisitions

Developing the brand positioning and launch strategy for a new mobile phone targeting parents and their kids2023-10-20T14:50:58-07:00
kids watching in mobile phone
Developing the brand positioning and launch strategy for a new mobile phone targeting parents and their kids

Developing the brand positioning and launch strategy for a new mobile phone targeting parents and their kids

Solidifying the strategy of a multi-channel retailer undergoing a direct-to-consumer business model transformation2023-11-01T01:04:42-07:00
Solidifying the strategy of a multi-channel retailer undergoing a direct-to-consumer business model transformation

Solidifying the strategy of a multi-channel retailer undergoing a direct-to-consumer business model transformation

Developing a new brand and category expansion opportunities for a nutritional supplements company2023-10-20T11:19:53-07:00
Nutritional supplements example image
Developing a new brand and category expansion opportunities for a nutritional supplements company

Developing a new brand and category expansion opportunities for a nutritional supplements company

Creating a new business concept and brand to extend to a new medical therapy area2023-10-20T11:26:31-07:00
Outpatient Sign over a Hospital Outpatient Services Entrance
Creating a new business concept and brand to extend to a new medical therapy area

Creating a new business concept and brand to extend to a new medical therapy area

Developing an expanded concept, marketing strategy and launch plan for a personal development company2023-10-20T14:09:27-07:00
Personal Development Launch Plan Example
Developing an expanded concept, marketing strategy and launch plan for a personal development company

Developing an expanded concept, marketing strategy and launch plan for a personal development company

Repositioning a leading prescription drug to address new market conditions2022-04-13T18:22:53-07:00
Pharmaceutical Market Research
Repositioning a leading prescription drug to address new market conditions

Repositioning a leading prescription drug to address new market conditions

Developing a positioning and messaging strategy for established drug2023-10-22T13:16:17-07:00
Pharmaceutical Marketing Consultant Case
Developing a positioning and messaging strategy for established drug

Developing a positioning and messaging strategy for established drug

Identifying and evaluating where-to-play market opportunity areas for a university-sponsored technology transfer program2022-04-15T07:24:27-07:00
16677MVP Program : Campus Tour
Identifying and evaluating where-to-play market opportunity areas for a university-sponsored technology transfer program

Identifying and evaluating where-to-play market opportunity areas for a university-sponsored technology transfer program

You can learn more about our ‘biobrand’ services here for healthcare, medical device, and pharmaceutical companies.

Our Clients

Our Focus is Your Business

Our clients, from Fortune 100 companies to venture-backed start-ups, come to us to improve their business conditions through branding, branding, digital, and other marketing consulting services.