Brand research is useful to understand target audience needs, assess brand associations and identify brand-driven growth opportunities.
Which research method to use — brand positioning research, brand extension research, brand awareness research or brand tracking research — should be rooted in brand strategy development.
As a top-tier brand strategy firm, we are experts in conducting, and then applying, brand research to strengthen brands and increase brand loyalty.
Here are common brand strategy issues addressed using targeted research, as part of our broader brand consulting services:
Brand strategy research questions
A broad spectrum of analytical, brand equity research tools – primary and secondary research, qualitative and quantitative methods, and our own proprietary frameworks – are used to uncover deep customer insight. Here are some common methods:
When evaluating brand research companies, consider that EquiBrand offers brand positioning, brand architecture and brand extension services. We are a full-service brand research agency and can assist with the creation, development, and strengthening of brands.