Establishing a robust and defensible brand positioning is a make-or-break proposition. Yet many companies view their brand initiatives only in terms of communication or fail to link their branding efforts to the overall business strategy effectively.
EquiBrand is a premier brand strategy consultancy that can help define and align your brand strategy with communication activities to maximize value.
We work with clients to define, differentiate, and position brands to maximize customer relevance and competitive differentiation. We then identify brand action plans, including communication objectives, strategies, and plans, delivered across the customer journey to improve brand appeal and differentiation.
Brand Positioning Issues
Brand Positioning Approach
More on Strategic Positioning
As a top brand strategy consulting firm, here is additional perspective on positioning development: