At EquiBrand, we’re more than just a brand naming agency. We’re your strategic partner in creating memorable, impactful brand identities through expert brand and business naming services.

A strong brand name is imperative in today’s environment of fragmented media and fleeting messages. Names must work harder than ever to break through the clutter, build brand awareness and set the brand up for market success.

EquiBrand has a proven track record as a brand naming agency, developing powerful, memorable, and legally available brand names – names that capture both the brand promise and the hearts and minds of the target customer.

Our name process goes beyond creativity and brand identity. It’s rooted in brand building best practices. We ensure that your brand name is built upon a strong brand positioning foundation and fits within a broader brand architecture structure to grow as your company grows.

Types of Brand Names. We cast a wide net in considering alternatives.

• Evocative Names: Stir emotions or convey a sense of purpose (e.g., Apple, Amazon), connecting with customers on a deeper level.
• Coined Names: Entirely original creations designed to be distinctive and unique (e.g., Google, Xerox).
• Descriptive Names: Clearly define the business or offering (e.g., General Motors, American Airlines), providing instant understanding.
• Suggestive Names: Hint at the brand’s offering or promise without being literal (e.g., Netflix, Facebook).
• Acronymic Names: Shortened versions of longer names (e.g., IBM, UPS) that offer simplicity and memorability.

What Makes a Good Brand Name? We screen names on a variety of criteria.

• Memorable: Simple, easy to pronounce, and stands out in a crowded marketplace.
• Resonance: Captures the brand’s core promise and aligns with the values of the target audience.
• Scalable: Flexible enough to accommodate brand growth or expansion into new product lines.
• Legally Available: Ensures the name is trademarked and available for use, especially on digital platforms.

Key Elements of a Successful Name

• Distinctiveness: Stands out from competitors and creates strong associations with brand values.
• Phonetic Appeal: Easy to say, pleasing to hear, and enhances memorability.
• Linguistic Flexibility: Translates well across languages and cultures for global relevance.
• Visual Impact: Looks appealing in a logo and other marketing materials.
• Strategic Fit: Effectively communicates the brand’s identity and supports long-term success.

Brand positioning and brand architecture are common inputs to our brand naming process, to ensure on-strategy development. As a leading brand naming company, we offer brand naming services as part of our full set of brand consulting services.

Why EquiBrand?

At Equibrand, we specialize in providing expert product and company naming services that help brands stand out in competitive markets. As a leading naming agency, we work closely with our clients to create names that resonate with target audiences, reflect company values, and enhance brand recognition.

Whether you need a product naming company to launch your next product or brand naming consultants to guide your overall strategy, our team offers a comprehensive and tailored approach. From conceptualization to final delivery, our company naming services ensure your brand identity aligns with your business goals.

Trust Equibrand as your go-to brand naming company, where creativity meets strategy for successful brand development.