EquiBrand’s Marketing Consulting Expertise

Marketing Strategy ConsultingSeeking a marketing strategy consultant to help grow your business? Identifying and filling customer needs is key to marketing success.

The most effective strategic marketers use deep customer insight to drive segmentation, targeting, positioning and offering development.  This ensures that marketing plan development is grounded in marketplace realities to best meet customer needs.

EquiBrand’s marketing strategy consultant services include market assessment, “STP” framework development (i.e., Segmentation, Targeting and Positioning), and marketing plan development.

Here is more information on our marketing consulting services:

Market Assessment

Market assessment emphasizes Three C’s analysis (i.e., Customer, Competitor and Company) to uncover strategic opportunities.

Confirm the Situation

Market assessment is designed to ground the team on the business and confirm key issues to address during the consulting engagement.

Market Segmentation

Market segmentation involves developing a proprietary customer framework, then mapping market segments and potential opportunities.

Define the Customer Framework

Drawing on internal workshops and market research, segmentation ensures a market-driven approach to strategy and plan development.

Target Marketing

Target marketing defines the most attractive segments, based on size, growth, benefit orientation and internal fit.

Prioritize Resources

Target Marketing defines the most attractive segments, based on size, growth, benefit orientation and internal fit.

Strategic Positioning

Strategic positioning results in the most relevant, differentiated and credible expression of the core offering.

Differentiate vs. Competitors

Strategic positioning results in the most relevant, differentiated and credible expression of the core offering.

Marketing Plan Development

Marketing plan development includes marketing mix (i.e., the 4 – 5P’s) definition, including customer acquisition and retention details.
Marketing plan development includes marketing mix (i.e., the 4 – 5P’s) definition, including customer acquisition and retention details.

Market Research

Deep customer insight is the platform on which marketing strategies and plans are developed.

Obtain Deep Customer Insight

Deep customer insight is the platform on which marketing strategies and plans are developed.

Our marketing strategy consultants employ a disciplined approach and a broad spectrum of analytical tools in mapping customer needs to marketing requirements, and then aligning the offering with target customer requirements.   The end result is improved performance, as demonstrated through our clients’ increased sales, effectiveness and revenue.

Why Marketing Consulting from EquiBrand?

  • Top marketing consulting firm with a proven track record
  • Focus on establishing marketing objectives, strategies and plans
  • Full set of marketing consulting services, integrating offline and digital marketing
  • Strategy consulting team experience encompasses business strategy, market research and agency skills
  • Complete marketing consulting services, from brand strategy through strategic marketing plan development and implementation

Anticipated Strategic Marketing Firm Benefits

While marketing consulting cases are different, typical benefits include:

  • An internal and customer-informed brand vision to serve as a touchstone for the organization
  • The optimal brand positioning designed to maximize target relevancy and competitive differentiation
  • Messaging concepts designed to align with the positioning and improve brand image
  • Brand identity development, including the creative brief and look & feel concepts to define the brand strategy

Related Service Offerings

As a leading strategic marketing consulting firm, we bring deep branding, digital and innovation expertise to every engagement

  • Developing marketing strategies and plans, based on deep customer insight
  • Delivering the optimal customer experience, in both offline and digital environments
  • Expanding the business and brand through growth and innovation strategy development
Brand development involves establishing the brand strategy and action plan, through implementation services, including brand positioning, brand portfolio management, brand naming and creative implementation. More on brand consulting.
Digital marketing needs to align with brand development to get the most out of online and offline marketing efforts. EquiBrand develops and implements digital marketing strategies and plans, from website development and search marketing (including SEO and pay-per-click) to conversion tracking and analytics. More on interactive marketing.
As a leading brand consulting firm, we combine the principles of insight, identity and innovation to assist clients in building brands. This involves establishing an innovation strategy, identifying opportunity areas, and developing new products and services, while enhancing brand equity. More on innovation consulting.
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Questions about our marketing, brand, digital or innovation consulting services?

As a top branding, marketing, digital and innovation consulting firm, we help our clients with brand and business growth. Contact us to learn more.
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