Customer Insights & Analytics
Is your organization maniacally focused on gaining customer insights as the platform for growth?
Deep consumer insights – and the right strategy to act on them – are foundational to brand and business growth.
For insight to be useful, though, it needs to clear a high hurdle: it must be deep, proprietary, forward-looking, and actionable.
At EquiBrand, we combine consumer insight research, an analytical approach and creativity to grow stronger brands and businesses.
As a top market research consulting firm, we conduct our own quantitative and qualitative research methods — filtered through EquiBrand’s proven frameworks — to turn consumer insight into action.
Customer Insights & Analytics
Market research can lead to insight, but on its own, is not insight.
Deep insight goes beyond knowledge and understanding to uncover the whys and strategic implications.
As a top marketing research consulting firm, we help business leaders obtain customer insight and then use that insight to create powerful growth strategies.
Market Research Consulting Methods
Exploratory research and ethnographic studies
Customer segmentation and targeting
Customer framework development
Create-test-and-learn concept iteration
Brand research: brand positioning, brand extension, brand awareness, and brand tracking studies.
Problems We Solve through Consumer Insights Research
Guided by business strategy expertise, we employ a structured approach to inform where-to-play and how-to-win decision-making.
What is the customer framework to structure and explain the end consumer?
Who are the most valuable consumers to target and what are their needs, attitudes, and benefits sought?
What is the desired value proposition that maximizes target relevance and competitive distinctiveness?
How should we establish a brand or portfolio of brands to maximize value and create competitive insulation?
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