>> Branding Consulting Services
Brand perceptions are created as much by what companies do as by what they say. Unlike many other brand strategy firms, EquiBrand offers branding consulting services to help bring the brand to life across the entire spectrum of brand/customer interactions.
Branding consulting services involves establishing specific branding plans, tactics and creative concepts to drive business growth. Whether this involves external communications or integration of internal initiatives, EquiBrand helps develop the optimal branding identity and can also assist with implementation. When evaluating brand strategy firms, consider the full range of capabilities offered.
Branding consulting issues addressed:
- How does the brand strategic positioning translate into the brand identity, including the creative brief, messaging and media?
- What is required to fully execute against the brand, through awareness-building, customer acquisition and retention programs, including social media integration?
- How should the brand be brought to life, including sample logos, website concepts, and tone-and-manner guidelines?
- How should resources be allocated across plan elements and marketing partners to maximize brand and business growth?
- What is required to ensure internal support and alignment with marketing strategy, from brand guidelines to organizational structure, to internal roll-out meetings?
Branding consulting approach and anticipated results
EquiBrand is equipped to work with existing client partners or through our own creative branding experts to implement plans and programs. We have an extensive network of branding resource partners, across creative design, advertising, PR, website development and other services, to execute and deliver an integrated brand-customer experience. This ensures a comprehensive set of services vs. those of other brand strategy firms.
Please contact EquiBrand if you would like to learn more about our creative, branding consulting services.