EquiBrand’s Brand Consulting Expertise
Without patents, technological innovation or barriers to entry, a company’s brand — the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.
Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture and equity extension, through brand naming, identity development, brand management and execution.
We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus in six primary areas:
Why a Brand Consultant from EquiBrand?
- Top brand consulting firm with a proven track record
- Focus on building strong brand images across wide spectrum of categories
- Full service brand strategy consulting and implementation services
- Brand consulting team member experience encompasses agency, brand management and marketing research skill sets
- Full service brand management servcies, from brand strategy consulting through brand implementation
Anticipated Benefits of Working with EquiBrand
While each brand consulting job is different, here are common benefits that often result:
- An internal and customer-informed brand vision to serve as a touchstone for the organization
- The optimal brand positioning designed to maximize target relevancy and competitive differentiation
- Messaging concepts designed to align with the positioning and improve brand image
- Brand identity development, including the creative brief and look & feel concepts to define the brand strategy
Related Service Offerings
Our approach to brand management consulting is rooted in traditional marketing disciplines, employing the same market-driven principles:
- Developing marketing strategies and plans, based on deep customer insight
- Delivering the optimal customer experience, in both offline and digital environments
- Expanding the business and brand through growth and innovation strategy development
See the tabs on the right for more information on these services.