Brand Development

EquiBrand’s Brand Consulting Expertise

Without patents, technological innovation or barriers to entry, a company’s brand — the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements.

Our brand strategy consultants have deep expertise across the full range of branding services, from strategic positioning, brand architecture and equity extension, through brand naming, identity development, brand management and execution.

We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures. We focus in six primary areas:

Brand Positioning

Brand positioning defines the conceptual space the brand should play relative to competitors, and is fundamental to marketing, communication and messaging development.

Differentiate Your Brand

EquiBrand has positioned dozens of brands using a proven approach to maximize customer relevancy and uniqueness. We research, define and deliver positioning strategies that win in the marketplace.
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Brand Architecture

Brand architecture is the logical, strategic and relational structure of all brands in the portfolio and is one of the best ways to obtain brand clarity and maximize ROI.

Obtain Clarity, Synergy and Leverage

As a leading brand strategy firm, we use proven brand architecture models, templates and processes to reduce complexity, brand overlap and costs.More

Brand Extension

Brand extension involves stretching the brand into new categories to drive growth. When successful, brand extension improves brand equity while lowering business development costs.

Stretch the Brand to Drive Growth

Brands can be highly elastic and should be selectively extended. The key is not to violate the benefit essence of the brand. Brand extension examples, principles and frameworks are used in developing equity extension strategies.
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Brand Naming

A strong brand name helps your company or product stand out in today’s cluttered media environment. The strongest brand names will result from a blend of strategy and creativity.

Create a Powerful Brand Name

Powerful brand and product names are based on powerful positioning strategies. EquiBrand has a proven track record of creating strong, memorable and legally available brand names.
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Brand Identity

Brand identity development involves bringing the brand to life and then delivering the brand experience at all touchpoints.

Deliver the Brand Identity

EquiBrand creates and delivers strong brand identities across relevant customer touchpoints. We use journey maps, creative concepts and materials development to develop and deliver a consistent brand experience. More

Brand Research

Brand research provides the foundation for improving brand image. We employ brand equity, brand loyalty and brand tracking tools in building strong brands.

Improve Brand Equity

EquiBrand employs a variety of brand research tools, including both qualitative and quantitative research techniques. We assess brand image and then identify specific ways to strengthen brand equity. More

Why a Brand Consultant from EquiBrand?

Top brand consulting firm with a proven track record
Focus on building strong brand images across wide spectrum of categories
Full service brand strategy consulting and implementation services
Brand consulting team member experience encompasses agency, brand management and marketing research skill sets
Full service brand management servcies, from brand strategy consulting through brand implementation

Anticipated Benefits of Working with EquiBrand

While each brand consulting job is different, here are common benefits that often result:

An internal and customer-informed brand vision to serve as a touchstone for the organization
The optimal brand positioning designed to maximize target relevancy and competitive differentiation
Messaging concepts designed to align with the positioning and improve brand image
Brand identity development, including the creative brief and look & feel concepts to define the brand strategy

Related Service Offerings

Our approach to brand management consulting is rooted in traditional marketing disciplines, employing the same market-driven principles:

Developing marketing strategies and plans, based on deep customer insight
Delivering the optimal customer experience, in both offline and digital environments
Expanding the business and brand through growth and innovation strategy development

See the tabs on the right for more information on these services.

Marketing strategy development involves identifying the right target, message and marketing mix to allocate resources more efficiently and outperform competitors. Our strategic marketing consultants guide you at every step of the way. More on strategic marketing consulting.

Digital marketing needs to align with brand development to get the most out of online and offline marketing efforts. EquiBrand develops and implements digital marketing strategies and plans, from website development and search marketing (including SEO and pay-per-click) to conversion tracking and analytics. More on interactive marketing consulting.

As a leading brand consulting firm, we combine the principles of insight, identity and innovation to assist clients in building brands. This involves establishing an innovation strategy, identifying opportunity areas, and developing new products and services, while enhancing brand equity. More on innovation consulting.

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