EquiBrand Briefs provide practical tips for driving growth.

Starbucks Value Proposition Example

2025-03-12T19:43:42-07:00

Starbucks is a great example of how “commoditized” products can compete on value by stringing together a number of brand benefit planks.

At the most basic level, Starbucks markets three things: product, service, and atmosphere, crafted into a “third place” experience. It then combines these with a social impact plank to […]

Starbucks Value Proposition Example2025-03-12T19:43:42-07:00

Southwest Airlines Value Proposition

2025-03-12T19:42:27-07:00

Southwest Airlines built its business by keeping essential things simple and implementing them consistently. Southwest offers one plane type, one class of service, and a streamlined boarding process. It has a limited set of destinations, often at secondary, less congested airports. If you want to fly to Chicago, you’ll find […]

Southwest Airlines Value Proposition2025-03-12T19:42:27-07:00

Alignment: Your Key to Brand Growth

2024-08-29T07:51:44-07:00

Across markets, customer groups, products and channels, where to compete? Defining your market space is a strategic choice that answers these key questions.

Alignment: Your Key to Brand Growth2024-08-29T07:51:44-07:00
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