EquiBrand Briefs provide practical tips for driving growth.
The 10 Best Marketing Books of All Time (Plus One New One)
ASK A GROUP OF a half dozen marketers to define the term “marketing” and you’ll likely get a dozen or more answers. Most will agree marketing is a broad topic, involves both art and science, and covers a wide range of activities in growing a business.
While there are literally hundreds of definitions of marketing, here’s a […]
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