I’ve got a question for you:
What do all the following forms of marketing have in common?

• Content marketing
• Influencer marketing
• Search marketing
• Social media marketing
• Inbound marketing
• Outbound marketing
• Re-marketing marketing

The answer is simple:

All are proven, effective ways to promote your business.
They also share a distinct commonality: all are downstream in nature.
This means that they’re […]

ASK A GROUP OF a half dozen marketers to define the term “marketing” and you’ll likely get a dozen or more answers. Most will agree marketing is a broad topic, involves both art and science, and covers a wide range of activities in growing a business.

While there are literally hundreds of definitions of marketing, here’s a […]

EquiBrand Consulting Named as one of America’s Best Marketing Consulting Firms

EquiBrand is named a top consulting firm for the years 2017 through 2022, based on feedback from industry peers and business executives.

EquiBrand Consulting was named to Forbes’ list of […]

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 8 Best Marketing Consulting Firms,” for its Upstream Marketing Services

In addition to being named to Forbes’ list of America’s Best Management Consulting Firms annually, EquiBrand has been identified as a Best Marketing Consulting Firms as compiled by

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. Based on extensive analysis and real-world projects, we identified seven upstream marketing best practices that distinguish high-performing brands. Specifically, best-in-class marketers: