EquiBrand Briefs Archives

The Future of Upstream Marketing: How AI Accelerates Insight, Identity, and Innovation

EquiBrand2025-10-31T12:14:43-07:00

AI is reshaping upstream marketing. Learn how artificial intelligence enhances strategic insight, brand identity, and innovation across the 7-Step Approach from Upstream Marketing.

The Future of Upstream Marketing: How AI Accelerates Insight, Identity, and InnovationEquiBrand2025-10-31T12:14:43-07:00

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and Growth

EquiBrand2025-10-03T08:04:22-07:00

Ready to spark creativity & growth? Discover why aiming ideas - not taming them - unlocks creativity, and how culture drives real innovation.

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and GrowthEquiBrand2025-10-03T08:04:22-07:00

From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn

EquiBrand2025-08-21T11:46:46-07:00

See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.

From a Mouse to a Media Empire: How Disney Innovates and What We Can LearnEquiBrand2025-08-21T11:46:46-07:00

What Is a Brand? Think Fiddle vs. Violin

EquiBrand2025-08-11T12:47:10-07:00

Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.

What Is a Brand? Think Fiddle vs. ViolinEquiBrand2025-08-11T12:47:10-07:00

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?

EquiBrand2025-06-12T19:40:15-07:00

A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?EquiBrand2025-06-12T19:40:15-07:00

From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete In

EquiBrand2025-06-09T06:46:25-07:00

Want to boost sales without changing your product? Redefine how customers see it and discover the power of perception in driving business growth.

From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete InEquiBrand2025-06-09T06:46:25-07:00

How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons

EquiBrand2025-05-02T11:39:57-07:00

Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.

How a Family Pharmacy Shaped Careers — and Inspired Lifelong LessonsEquiBrand2025-05-02T11:39:57-07:00

Is There a Common Set of Business Principles These Companies Employ?

EquiBrand2025-03-28T12:51:28-07:00

Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.

Is There a Common Set of Business Principles These Companies Employ?EquiBrand2025-03-28T12:51:28-07:00

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is Forgetting

EquiBrand2025-03-14T13:58:28-07:00

Focusing solely on cost-cutting can erode a brand’s essence. Learn how Starbucks is reclaiming its identity while Southwest Airlines risks losing its edge. Discover why a strong value proposition matters.

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is ForgettingEquiBrand2025-03-14T13:58:28-07:00

Starbucks Value Proposition Example

EquiBrand2025-03-12T19:43:42-07:00

Starbucks is a great example of how “commoditized” products can compete on value by stringing together a number of brand benefit planks.

At the most basic level, Starbucks markets three things: product, service, and atmosphere, crafted into a “third place” experience. It then combines these with a social impact plank to […]

Starbucks Value Proposition ExampleEquiBrand2025-03-12T19:43:42-07:00