EquiBrand Briefs provide practical tips for driving growth.
Enter into the domain of Upstream Marketing: Discover how to know where to focus your efforts precisely by leveraging a proprietary customer demand framework.
Every business owner wants to know where to focus growth. Learn the 3 key levels of strategic decision-making and corresponding frameworks to consider.
Across markets, customer groups, products and channels, where to compete? Defining your market space is a strategic choice that answers these key questions.
In business strategy, a to-whom, for-what mindset helps define the playing field. Learn from 3 world-famous companies so you can gain a competitive advantage.
Learn how top companies like Amazon and Apple use their 'why' to drive success. Discover the power of customer-centricity and brand purpose to build loyalty and guide decisions.
In a groundbreaking announcement, Apple unveiled its latest innovation: the integration of artificial intelligence (AI) into the iPhone and Siri application. This strategic move represents a significant step forward in Apple’s upstream marketing strategy, encompassing consistency with its overarching brand image, brand extension, brand leverage, and […]
To identify new growth avenues, follow the lead of some of the world’s top companies: Amazon, Nike, Apply & Walt Disney. Learn how they do it successfully.
The world’s top companies are all well-known for their strong brands & innovative products. What sets them apart? Discover the secret to their success.
See how top companies gain market insight, why it’s a must to infuse this insight with action, and how to structure problem-solving.
Learn more about whiteboard concepts and strawman proposals. Both are smart tools you can use to develop strategic benefit-based marketing solutions.
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