B2B Marketing Consulting

Considering a B2B marketing consulting firm or B2B market research partner?  Make sure your B2B marketing consultant understands the critical differences compared to B2C sectors.

B2B Marketing ConsultantB2B Marketing Consultant

The principles of marketing may be the same across industries, but a skilled B2B marketing consultant knows that business-to-business marketing requires a specialized approach and a deep understanding of the B2B market.

B2B marketing has unique dynamics not seen in consumer marketing. These include greater reliance on rational decision-making, including ROI and economic proof points; longer sales cycle and team-based buying; and greater emphasis on customer relationships.

As a B2B marketing consultant, we help business leaders identify new opportunities and build new capabilities to win. Our B2B marketing consulting team takes a structured, disciplined approach to business-to-business growth strategy, drawing on proven marketing principles.

B2B Marketing Consulting Approach

Our B2B consultants are adept at B2B market research and the inputs necessary for strategy formulation.

We start by obtaining deep insight into the three C’s – Customer, Competitor, and Company – to uncover market-driven growth opportunities.

We then use these insights to help business leaders identify where to play and how to win opportunities.

Action-oriented recommendations, across content creation, lead generation, and other marketing efforts are developed to attract more customers.

B2B Market Research Services

  • Customer analytics and firmographic segmentation for account based marketing (including target audience and sample size requirements)

  • Thought-leadership and content marketing, bridging with digital marketing keyword analysis and SEO

  • Value proposition development

  • Dynamic customer experience and improved customer journey

  • Guided implementation, including digital marketing support services

Strategic Business Issues

  • What are the B2B customers’ needs and buying processes?

  • How do business-to-business customers perceive the product and brand relative to key competitors?

  • What are the company’s relative strengths, weaknesses, opportunities and threats among existing customers and prospects?

  • What opportunities exist for improving the company’s market position?

B2B Market Research Approach

As a leading B2B market research agency, we conduct our own qualitative and quantitative research as an input to growth marketing development.

Whether fielded in-house or using our preferred research vendors, we conduct B2B market segmentation research and other studies to establish the necessary target audience fact-base.

We combine business-to-business market research company services with upstream marketing strategic frameworks to unlock growth.

B2B Market Research Agency Services

  • B2B customer segmentation and buyer personas, including firmographic data

  • Customer decision journey and buying process by target segments

  • B2B brand research, including brand tracking studies

  • Product development research, including concept iteration

  • Focus groups, customer interviews and other qualitative and quantitative research methods with key decision makers to inform B2B segments and B2B buyer personas

Why choose EquiBrand?

EquiBrand is the smart choice for businesses aiming to build a strong brand and unlock growth potential. Unlike traditional B2B market research companies, we combine deep industry expertise with proven marketing strategies, delivering customized solutions that drive measurable results.

We offer actionable insights to help you uncover pain points, identify new B2B products or services and connect with the right audiences at the right time, ensuring you stay competitive and relevant in your market.

Whether you’re looking to refine your market position, develop a compelling value proposition, or improve the customer experience, EquiBrand provides the strategic guidance necessary for long-term success and sustainable growth. More than a B2B market research company, we provide strategic and tactical support to drive growth.

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Want to learn more about our B2B marketing consulting services?

Contact us to learn more.
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