Market research, brand research and deep customer understanding are the cornerstones of EquiBrand’s work
The majority of EquiBrand’s marketing strategy, branding, and innovation consulting projects involve some form of market research or brand research as the basis for gaining deep customer insight. Brand research ensures that client recommendations and plans are fact-based, grounded in the customers’ unique needs and in the realities of the business. As a top tier brand strategy and brand research company, EquiBrand has broad and deep expertise in formulating market-driven growth strategies.
We answer the key question: “What do you know about your important customers that your competitors don’t know?”
A broad spectrum of analytical, brand research tools are used – primary and secondary research, qualitative and quantitative methods, and our own proprietary frameworks – are used to uncover deep customer insight. Here are some common methods:
- Exploratory research, including focus groups, one-on-one interviews, observational and ethnographic research. Included in this are techniques used for customer persona, customer journey and touchpoints alignment development
- Concept optimization research, which is instrumental in developing value proposition and positioning alternatives
- Segmentation research, including customer framework development based on statistical analyses
- Brand tracking studies, including brand awareness and brand equity research
As each client issue is unique, the type and role of brand research will vary. If you’re looking to hire a marketing research or brand research company, see EquiBrand’s approach overview for more details. Or, fill out a contact form for all of your brand research company needs.