When it comes to strategy development, there is a great statement that applies: “A problem well stated is half solved.”

Meaning, when a problem is clearly defined, it’s that much easier to answer.

What is the first step you take when you have a problem to solve? Not everyone will have the same answer.

Consider Albert Einstein, who […]

Who doesn’t want to improve their business performance? There is an innovative, very effective way to meet this one objective every business owner has: Upstream marketing.

When executed well, upstream marketing:

• Delivers substantial new revenue and profit streams that extend far beyond the core business
• Opens up uncontested “white space” market opportunities, making competition irrelevant

After adopting upstream marketing […]

In today’s world, business and marketing changes happen much faster than it did when leading companies like Apple, Amazon, and Google were in their early stages. The “digital economy” – which has become one of the key drivers of our economy – was just beginning to take shape. The emergence of AI will only increase the […]

Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company.

How have these companies – and others like them – been able to consistently grow their business compared with others in their respective industries?

3 Core, Game-Changing Principles

As different as these companies are in terms of the products and services they offer and the markets […]

I’ve got a question for you:
What do all the following forms of marketing have in common?

• Content marketing
• Influencer marketing
• Search marketing
• Social media marketing
• Inbound marketing
• Outbound marketing
• Re-marketing marketing

The answer is simple:

All are proven, effective ways to promote your business.
They also share a distinct commonality: all are downstream in nature.
This means that they’re […]

Looking for the best marketing books of all time? Look no further. Here is EquiBrand Consulting’s list of the top 10 marketing books plus one new one:

#1. Good to Great: Why Some Companies Make the Leap . . . And Others Don’t by Jim Collins

Is potentially the best business book ever written and one of […]

EquiBrand Consulting Named as one of America’s Best Marketing Consulting Firms

EquiBrand is named a top consulting firm for the years 2017 through 2022, based on feedback from industry peers and business executives.

EquiBrand Consulting was named to Forbes’ list of […]

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 8 Best Marketing Consulting Firms,” for its Upstream Marketing Services

In addition to being named to Forbes’ list of America’s Best […]