Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy. In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that entire organizations grapple with.
We caught up with Beverly Macy, […]
What Is Blockchain and How Will It Impact Marketing Strategy? EquiBrand
A customer journey map can be a valuable tool in developing a successful growth strategy.
The process of developing a journey can be as beneficial as the deliverable itself. Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]
Five Key Attributes Of A Customer Journey Map EquiBrand
The EquiBrand team has conducted a best practices study on upstream marketing, drawing on real-world cases and a review of upstream marketing leaders. Here is an infographic overview, along with a downloadable PDF. If you have questions about our perspective, we’d love to hear from you!
One of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. […]
Leveraging Brand Equity to Capture New Revenue Streams EquiBrand