How AI Changes Upstream Marketing

EquiBrand2026-05-14T16:52:08-07:00

AI is reshaping upstream marketing. Learn how artificial intelligence enhances strategic insight, brand identity, and innovation across the 7-Step Approach from Upstream Marketing.

How AI Changes Upstream MarketingEquiBrand2026-05-14T16:52:08-07:00

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and Growth

EquiBrand2025-11-19T22:20:15-07:00

Ready to spark creativity & growth? Discover why aiming ideas - not taming them - unlocks creativity, and how culture drives real innovation.

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and GrowthEquiBrand2025-11-19T22:20:15-07:00

From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn

EquiBrand2026-05-18T10:26:13-07:00

See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.

From a Mouse to a Media Empire: How Disney Innovates and What We Can LearnEquiBrand2026-05-18T10:26:13-07:00

What Is a Brand? Think Fiddle vs. Violin

EquiBrand2025-11-25T00:01:12-07:00

Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.

What Is a Brand? Think Fiddle vs. ViolinEquiBrand2025-11-25T00:01:12-07:00

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?

EquiBrand2025-12-01T21:45:46-07:00

A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?EquiBrand2025-12-01T21:45:46-07:00

From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete In

EquiBrand2025-06-09T06:46:25-07:00

Want to boost sales without changing your product? Redefine how customers see it and discover the power of perception in driving business growth.

From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete InEquiBrand2025-06-09T06:46:25-07:00

How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons

EquiBrand2025-05-02T11:39:57-07:00

Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.

How a Family Pharmacy Shaped Careers — and Inspired Lifelong LessonsEquiBrand2025-05-02T11:39:57-07:00

Is There a Common Set of Business Principles These Companies Employ?

EquiBrand2025-03-28T12:51:28-07:00

Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.

Is There a Common Set of Business Principles These Companies Employ?EquiBrand2025-03-28T12:51:28-07:00

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is Forgetting

EquiBrand2026-04-06T16:36:18-07:00

Focusing solely on cost-cutting can erode a brand’s essence. Learn how Starbucks is reclaiming its identity while Southwest Airlines risks losing its edge. Discover why a strong value proposition matters.

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is ForgettingEquiBrand2026-04-06T16:36:18-07:00