From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete In

EquiBrand2025-06-09T06:46:25-07:00

Want to boost sales without changing your product? Redefine how customers see it and discover the power of perception in driving business growth.

From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete InEquiBrand2025-06-09T06:46:25-07:00

How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons

EquiBrand2025-05-02T11:39:57-07:00

Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.

How a Family Pharmacy Shaped Careers — and Inspired Lifelong LessonsEquiBrand2025-05-02T11:39:57-07:00

Is There a Common Set of Business Principles These Companies Employ?

EquiBrand2025-03-28T12:51:28-07:00

Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.

Is There a Common Set of Business Principles These Companies Employ?EquiBrand2025-03-28T12:51:28-07:00

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is Forgetting

EquiBrand2026-04-06T16:36:18-07:00

Focusing solely on cost-cutting can erode a brand’s essence. Learn how Starbucks is reclaiming its identity while Southwest Airlines risks losing its edge. Discover why a strong value proposition matters.

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is ForgettingEquiBrand2026-04-06T16:36:18-07:00

Starbucks Value Proposition Example

EquiBrand2026-04-30T12:28:40-07:00

Starbucks Value Proposition Example: Breakdown and What You Can Learn

Starbucks is a great example of how “commoditized” products can compete on value by combining multiple, reinforcing brand benefit planks.

At its core, Starbucks does not just sell coffee. It builds a differentiated experience across product quality, customer […]

Starbucks Value Proposition ExampleEquiBrand2026-04-30T12:28:40-07:00

Southwest Airlines Value Proposition

EquiBrand2026-04-30T12:39:18-07:00

Southwest Airlines Value Proposition Example: Breakdown and What You Can Learn

Southwest Airlines is a classic example of how a company can compete by simplifying a commoditized category and executing a focused strategy consistently.

At its core, Southwest does not try […]

Southwest Airlines Value PropositionEquiBrand2026-04-30T12:39:18-07:00

From Idea to Action: Making Upstream Marketing Work for Your Business

EquiBrand2025-11-19T23:52:16-07:00

See how upstream marketing turns ideas into success by identifying opportunities, gaining customer insights, and innovating ahead of the competition.

From Idea to Action: Making Upstream Marketing Work for Your BusinessEquiBrand2025-11-19T23:52:16-07:00

Integrating and Executing: The Secret Sauce to Upstream Marketing

EquiBrand2025-01-22T15:12:27-07:00

Master Upstream Marketing with a proven 7-step framework. Turn insights into action and access free resources to transform your strategy!

Integrating and Executing: The Secret Sauce to Upstream MarketingEquiBrand2025-01-22T15:12:27-07:00

Identify Areas for Business Growth With a Level 3 Customer Demand Framework

EquiBrand2025-11-24T23:00:16-07:00

Learn to fuel business growth by using a Level 3 framework to segment customers, uncover opportunities, and align offerings with their needs.

Identify Areas for Business Growth With a Level 3 Customer Demand FrameworkEquiBrand2025-11-24T23:00:16-07:00

How to Find New Market Opportunities and Capture Unmet Demand

EquiBrand2024-11-01T10:54:32-07:00

Enter into the domain of Upstream Marketing: Discover how to know where to focus your efforts precisely by leveraging a proprietary customer demand framework.

How to Find New Market Opportunities and Capture Unmet DemandEquiBrand2024-11-01T10:54:32-07:00