About EquiBrand2022-01-12T12:03:49-07:00

Welcome to EquiBrand

Brand | Marketing | Digital | Innovation | ConsultingEquiBrand has over two decades of experience using upstream marketing, and core principles of insight, identity, and innovation, to drive growth.

Our entire set of consulting services — across marketing, brandingdigital, and innovation — focuses on obtaining deep customer insight, crafting compelling brand identities, and growing the business.

As a growth-focused consultancy, we offer highly specialized services and are adept at identifying and delivering on market-driven opportunities.

We’re fortunate to have clients from the top global brands, along with funded startups.  Our leadership team brings this perspective to our consulting engagements.

Our work balances strategic marketing and practical application to build stronger brands and stronger businesses.

We Deliver Integrated Upstream Marketing Solutions


To achieve competitive advantage through a deeper level of customer understanding.


To create marketing strategies and plans to optimally position the business and brand.


To drive growth through new products & services via innovation strategy, process and enablers.

Upstream Marketing

We help clients solve complex business challenges via upstream marketing and the principles of insight, identity and innovation.

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs, and takes place early in developing a market segmentation map and then aligning which customer segments to focus on. Learn more.

Market-Driven Principles Set the Stage

While each client situation is unique, our work is guided time-tested principles, from which innovative strategies and plans emerge:

Clearly define target customers and their needs through the application of customer segmentation, market research and analysis
Build a deep and shared understanding of the business and brand and ensure consistent delivery across all customer touchpoints (e.g., product development, sales, marketing, social media, etc.)
Selectively extend the core business via new markets, new channels and new products/services
Manage innovation against strategic growth opportunity areas, applying strategic, operational and financial screens to facilitate decision-making
Fully execute on the market-driven strategies through integrated awareness-building, customer acquisition and retention programs

EquiBrand Differentiators

Our clients tell us the following sets us apart vs. other management consultants. EquiBrand . . . 

Employs a market-driven approach, to ensure decision-making is based on marketplace perspectives
Is completely objective in tactical recommendations, as the firm holds no vested interest in downstream implementation services such as creative design or agency services
Team members bring a broad and diverse set of skills to the table, including classic agency/marketing, strategic consulting and executive management skills
Is uniquely experienced. The firm’s professionals have successfully launched, positioned and repositioned dozens of brands, across consumer products, healthcare, financial services, technology and other categories
Uses a collaborative approach that streamlines project timelines, facilitates internal buy-in and results in skills transference
Operates more efficiently, resulting in one of the strongest value propositions in the industry

Our consultants have successfully employed these principles to help develop, grow and manage dozens of brands and businesses, across a diverse set of issues.

Want to learn more about our marketing consulting services? Contact us to learn more.

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