Are you engaging directly with your end consumers to maximize growth?
Companies don’t need to control the entire supply chain to reap the benefits of direct-to-consumer marketing, including enhanced customer relationships, greater sales, and more profits.
Many B2C, B2B, and B2B2C businesses win in the marketplace by using a DTC mindset – manically focusing on the end consumer and working backward from that perspective.
This outside-in perspective requires adopting proven upstream marketing principles and processes including a maniacal focus on end customers and a commitment to building strong value propositions and brands as the foundation for DTC success.
Direct-to-Consumer Consulting Approach
Deep customer insight is the foundation on which compelling direct-to-consumer (DTC) marketing strategies and plans are developed.
EquiBrand helps companies establish a DTC business mindset and approach for customer-centric growth activities, delivering direct consumer insight and relationships to chart new growth.
We apply the principles of upstream marketing to unlock growth by obtaining deep insight, establishing relevant and distinctive value propositions, and building strong brands.
Direct-to-Consumer Marketing Services
Situation Assessment and Recommendations
Customer Insights and Analytics
Strategic Direction Setting (Where-to-Play)
Focused Ideation (How-to-Win)
Value Proposition Development: Create-Test-and-Learn
Go-To-Market Strategy and Plan
Problems We Solve
Guided by deep consumer marketing experience and expertise, we employ a structured approach to inform where-to-play and how-to-win decision-making.
What is the customer framework to structure and explain the end consumer?
Who are the most valuable consumers to target and what are their needs, attitudes, and benefits sought?
What is the desired value proposition that maximizes target relevance and competitive distinctiveness?
How should we establish a brand or portfolio of brands to maximize value and create competitive insulation?
Direct-to-Consumer Marketing Specialists
We use a research-driven, consultative approach to growth, drawing on proven upstream marketing principles and practices.
Upstream Marketing Specialists
Proven principles, practices, and processes drawing on proprietary frameworks and market research methods.
Target Customer Access
Access to a broad array of end-consumers via focus group interviews, digital diaries, online and in-person methods.
Customer Insights & Data Analytics
Fact-based decision-making and numerical validation of market sizing, product preference drivers, and brand tracking.