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How 3 Types of Marketing Insight Lead to Big Business Growth
EquiBrand2024-02-14T11:44:36-07:00What’s an often-overlooked marketing principle?
Insight.
Why?
It’s simple: mainly because it lacks tangibility.
Insight is about evolution, not evaluation.
We know it’s relatively easy to quantify innovation and brand identity strength. Things like new product revenues, market share, stock price, and statistical surveys can be evaluated.
Not so with insight: Deep, proprietary understanding may exist within the minds and file […]
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