EquiBrand Briefs provide practical tips for driving growth.
Southwest Airlines built its business by keeping essential things simple and implementing them consistently. Southwest offers one plane type, one class of service, and a streamlined boarding process. It has a limited set of destinations, often at secondary, less congested airports. If you want to fly to Chicago, you’ll find […]
See how upstream marketing turns ideas into success by identifying opportunities, gaining customer insights, and innovating ahead of the competition.
Master Upstream Marketing with a proven 7-step framework. Turn insights into action and access free resources to transform your strategy!
Learn to fuel business growth by using a Level 3 framework to segment customers, uncover opportunities, and align offerings with their needs.
Enter into the domain of Upstream Marketing: Discover how to know where to focus your efforts precisely by leveraging a proprietary customer demand framework.
Every business owner wants to know where to focus growth. Learn the 3 key levels of strategic decision-making and corresponding frameworks to consider.
Across markets, customer groups, products and channels, where to compete? Defining your market space is a strategic choice that answers these key questions.
In business strategy, a to-whom, for-what mindset helps define the playing field. Learn from 3 world-famous companies so you can gain a competitive advantage.
Learn how top companies like Amazon and Apple use their 'why' to drive success. Discover the power of customer-centricity and brand purpose to build loyalty and guide decisions.
In a groundbreaking announcement, Apple unveiled its latest innovation: the integration of artificial intelligence (AI) into the iPhone and Siri application. This strategic move represents a significant step forward in Apple’s upstream marketing strategy, encompassing consistency with its overarching brand image, brand extension, brand leverage, and […]
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