Personal Development2017-01-19T03:10:30-07:00

Project Description

Personal Development – Marketing Consulting Case

Developing a marketing strategy and launch plan for personal development company


  • Start-up personal development company looking to refine core concept (Lifebook) and expand via multi-channel marketing (seminar, online, newsletter, etc.)
  • General lack of understanding regarding consumer approach to personal development


  • Consumer fact base development (exploratory, quantitative segmentation)
  • Product concept and positioning development optimization (seminar and online)
  • Brand brief and brand identity development
  • Marketing strategy and plan development (e.g., acquisition, retention, referral planning and messaging/copywriting)


  • Online program development concept refinement
  • Offline and online digital strategy integration
  • Brand strategy, plan and tactical elements (web design and copywriting)

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