EquiBrand Briefs provide practical tips for driving growth.

The 10 Best Marketing Books of All Time (Plus One New One)

ASK A GROUP OF A half dozen marketers to define the term “marketing” and you’ll likely get a dozen or more answers. Most will agree marketing is a broad topic, involves both art and science, and covers a wide range of activities in growing a business.

While there are literally hundreds of definitions of marketing, here’s […]

The 10 Best Marketing Books of All Time (Plus One New One)2021-10-15T11:30:13-07:00

Top Marketing Strategy Consulting Firms Ranked

Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms

EquiBrand is named a top consulting firm for each of the past five years, from 2017 through 2021, based on feedback from industry peers and business executives.

MARCH 1, 2021

MORAGA,  CA – EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for […]

Top Marketing Strategy Consulting Firms Ranked2021-02-28T21:37:17-07:00

Best Marketing Consulting Firms | 2018 – 2019 Rankings

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 8 Best Marketing Consulting Firms,” for its Upstream Marketing Services

December, 10, 2020

MORAGA,  CA –In addition to being named to Forbes’ list of America’s Best Management Consulting Firms for the past three years, EquiBrand has been identified as […]

Best Marketing Consulting Firms | 2018 – 2019 Rankings2020-12-10T16:04:02-07:00

What Distinguishes Best In Class Marketers?

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. 

Based on extensive analysis and real-world projects, we identified seven upstream marketing best practices that distinguish high-performing brands. 

Specifically, best-in-class marketers:

What Distinguishes Best In Class Marketers?2021-10-14T16:50:47-07:00

Ante, Driver and Reassurance Product Benefits Explained

Today’s marketer is as overwhelmed as today’s consumer: technology is driving the rapid development of new product and service benefits. As such, it is important to take a step back to understand the benefits a customer receives from your product or service.

Ante, Driver and Reassurance Product Benefits Explained2019-03-01T08:12:30-07:00

5 Steps To Successful Brand Innovation

The innovation process is vital to an organization’s long term success.  Rather than rely on intuition, luck or an occasional brainstorming meeting, innovation requires a systematic approach. Here are some specific actions you can take to insure that your innovation process is successful.

5 Steps To Successful Brand Innovation2019-01-07T08:53:01-07:00

14 Big Benefits Of A Strong Brand

From marketing to human resources, a strong brand will benefit your entire organization. Whether to support a new strategic brand building project or to reinforce the importance of ongoing upstream marketing initiatives, here is a comprehensive list of organizational benefits provided by a strong brand.

14 Big Benefits Of A Strong Brand2018-11-28T07:24:57-07:00

11 Innovative Tools To Power Your Marketing Research Process

Creating a strategic brand advantage means understanding your customers better than your competitors. Deep insight into what motivates customers is the foundation of a successful brand strategy. One key ingredient to developing deep insights is the effective utilization of available market research tools. Here are 11 examples of innovative tools which can help take your marketing research process to the next level.

11 Innovative Tools To Power Your Marketing Research Process2018-09-12T07:17:29-07:00

How To Write A Great Brand Positioning Statement

A brand positioning statement is a concise internal description of what you want your brand to stand for in the minds of your target. Once developed, the brand positioning statement should serve to inform key decisions made regarding the brand, such as brand name, selling messages, marketing materials, channel/media allocation and much more.

How To Write A Great Brand Positioning Statement2018-08-03T04:57:42-07:00

How to Develop Powerful Customer Insights

Consumer insights are the foundation of every successful brand strategy. The building blocks of developing consumer insights generally include: exploring customer needs, segmenting the market, optimizing concepts and finalizing the offering. This broad-to-narrow, quantitative-to-qualitative pattern works across virtually every industry.

How to Develop Powerful Customer Insights2020-08-21T11:03:45-07:00