EquiBrand Briefs provide practical tips for driving growth.

Three Big Benefits To A Strong Value Proposition

A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.

Three Big Benefits To A Strong Value Proposition 2018-05-27T04:31:17+00:00

Examining The Impact Of Self-Driving Vehicles On Strategy

Autonomous vehicle technology represents a major source of disruption in virtually every industry. We interviewed Jeff Eckerling, Senior Vice President of Revenue and Growth at SP+ Corporation, to discuss the potential impact of autonomous vehicles on marketing, branding and operations in various industries.

Examining The Impact Of Self-Driving Vehicles On Strategy 2018-05-27T04:29:41+00:00

Strategic Planning? This Is One Question You Need To Ask

Either formally or informally, every organization undergoes a strategic planning process where you envision the future of your brand.

What Must Be True

Your goal may be to grow significantly in the next five years by launching a new product, entering new channels or pursuing new customer […]

Strategic Planning? This Is One Question You Need To Ask 2018-05-07T19:26:37+00:00

What Is Blockchain and How Will It Impact Marketing Strategy?

Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy.  In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that entire organizations grapple with.

We caught up with Beverly Macy, […]

What Is Blockchain and How Will It Impact Marketing Strategy? 2018-04-25T13:30:20+00:00

Five Key Attributes Of A Customer Journey Map

A customer journey map can be a valuable tool in developing a successful growth strategy.

The process of developing a journey can be as beneficial as the deliverable itself.  Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]

Five Key Attributes Of A Customer Journey Map 2018-03-24T08:03:29+00:00

Why Listening To Your Customers Is Not Enough

In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.

However, “listening” may not be enough.

Your organization needs to “always listen”.

The distinction between “always listening” vs. “listening” can mean the difference between success and failure.

Organizations that listen:

  • Are […]
Why Listening To Your Customers Is Not Enough 2018-02-23T07:08:47+00:00

Best Marketing Consulting Firms | 2018 Ranking

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services

February 14, 2018

MORAGA,  CA –After being named to Forbes’ list of America’s Best Management Consulting Firms for 2017, EquiBrand has been identified as a Best Marketing Consulting Firms for […]

Best Marketing Consulting Firms | 2018 Ranking 2018-02-14T16:28:52+00:00

Five Tips on Generating Marketing Insights to Drive Growth

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?

At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”

To be effective, brands must move from merely generating data […]

Five Tips on Generating Marketing Insights to Drive Growth 2018-01-23T19:21:21+00:00

Top Marketing Strategy Consulting Firms Ranked

Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms

EquiBrand is named as a top consulting firm in 2017, based on feedback from both industry peers and business executives.

JULY 23, 2017

MORAGA,  CA – EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for 2017. In its second year, the  list recognizes the […]

Top Marketing Strategy Consulting Firms Ranked 2017-07-21T23:34:40+00:00