EquiBrand Briefs provide practical tips for driving growth.

Five Key Attributes Of A Customer Journey Map

A customer journey map can be a valuable tool in developing a successful growth strategy.

The process of developing a journey can be as beneficial as the deliverable itself.  Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that marketing […]

Five Key Attributes Of A Customer Journey Map 2018-03-24T08:03:29+00:00

Why Listening To Your Customers Is Not Enough

In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers.

However, “listening” may not be enough.

Your organization needs to “always listen”.

The distinction between “always listening” vs. “listening” can mean the difference between success and failure.

Organizations that listen:

  • Are […]
Why Listening To Your Customers Is Not Enough 2018-02-23T07:08:47+00:00

Best Marketing Consulting Firms | 2018 Ranking

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services

February 14, 2018

MORAGA,  CA –After being named to Forbes’ list of America’s Best Management Consulting Firms for 2017, EquiBrand has been identified as a Best Marketing Consulting Firms for […]

Best Marketing Consulting Firms | 2018 Ranking 2018-02-14T16:28:52+00:00

Five Tips on Generating Marketing Insights to Drive Growth

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project?

At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?,” but rather, “Did you hear anything we’re not currently addressing?”

To be effective, brands must move from merely generating data […]

Five Tips on Generating Marketing Insights to Drive Growth 2018-01-23T19:21:21+00:00

Top Marketing Strategy Consulting Firms Ranked

Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms

EquiBrand is named as a top consulting firm in 2017, based on feedback from both industry peers and business executives.

JULY 23, 2017

MORAGA,  CA – EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for 2017. In its second year, the  list recognizes the […]

Top Marketing Strategy Consulting Firms Ranked 2017-07-21T23:34:40+00:00

Leveraging Brand Equity to Capture New Revenue Streams

Brand Equity ExtensionOne of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. […]

Leveraging Brand Equity to Capture New Revenue Streams 2017-07-22T20:04:00+00:00

Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth

upstream marketingIn our marketing strategy and brand consultancy work, we tend to emphasize “Upstream Marketing,” in helping companies develop effective growth strategies and plans. Here is a bit more information on how we define Upstream Marketing, its application and how it differs vs. Downstream Marketing.

Upstream Marketing […]

Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth 2017-01-19T03:09:44+00:00

Three Places To Look To Free Up Marketing Funds

management-consultancyAre you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more customers, launch more products, refresh their marketing materials – all at […]

Three Places To Look To Free Up Marketing Funds 2017-01-28T15:01:40+00:00