Marketing Strategy Archives

Why Brand Positioning Consulting Is the Backbone of Differentiated Brands

EquiBrand2026-02-03T02:08:34-07:00

In crowded and competitive markets, great products are rarely enough. What separates differentiated brands from interchangeable ones is clear meaning. That clarity is the result of deliberate positioning, not creative happenstance.

Brand positioning consulting helps organizations define how they want to be perceived, who they exist for, and why they […]

Why Brand Positioning Consulting Is the Backbone of Differentiated BrandsEquiBrand2026-02-03T02:08:34-07:00

How B2B Market Research Drives Smarter Growth Decisions

EquiBrand2026-02-03T02:08:53-07:00

In complex and competitive markets, guesswork is expensive. Organizations that grow sustainably rely on evidence, insight, and a clear understanding of their market environment. This is where B2B market research plays a critical role.

B2B market research helps leadership teams understand buyers, competitors, and category dynamics with greater precision. In […]

How B2B Market Research Drives Smarter Growth DecisionsEquiBrand2026-02-03T02:08:53-07:00

Why Brand Portfolio Management Services Matter for Growing Brands

EquiBrand2026-02-02T23:48:30-07:00

As organizations grow, their brand systems tend to grow with them. New products are launched, services expand; acquisitions introduce additional brands, and legacy offerings remain in place. Over time, many companies find themselves managing multiple brands without a clear framework for how those brands should relate, compete, or reinforce one another.

Brand Portfolio Management Services help organizations bring clarity to […]

Why Brand Portfolio Management Services Matter for Growing BrandsEquiBrand2026-02-02T23:48:30-07:00

When Execution Becomes a Commodity, Strategy Becomes the Only Advantage

EquiBrand2026-01-16T14:12:55-07:00

When execution becomes automated and accessible to everyone, strategy becomes the true source of advantage. Learn why clarity, insight, and upstream thinking now define marketing leadership.

When Execution Becomes a Commodity, Strategy Becomes the Only AdvantageEquiBrand2026-01-16T14:12:55-07:00

The Future of Upstream Marketing: How AI Accelerates Insight, Identity, and Innovation

EquiBrand2025-11-24T22:21:48-07:00

AI is reshaping upstream marketing. Learn how artificial intelligence enhances strategic insight, brand identity, and innovation across the 7-Step Approach from Upstream Marketing.

The Future of Upstream Marketing: How AI Accelerates Insight, Identity, and InnovationEquiBrand2025-11-24T22:21:48-07:00

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and Growth

EquiBrand2025-11-19T22:20:15-07:00

Ready to spark creativity & growth? Discover why aiming ideas - not taming them - unlocks creativity, and how culture drives real innovation.

Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and GrowthEquiBrand2025-11-19T22:20:15-07:00

From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn

EquiBrand2025-11-19T22:48:07-07:00

See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.

From a Mouse to a Media Empire: How Disney Innovates and What We Can LearnEquiBrand2025-11-19T22:48:07-07:00

What Is a Brand? Think Fiddle vs. Violin

EquiBrand2025-11-25T00:01:12-07:00

Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.

What Is a Brand? Think Fiddle vs. ViolinEquiBrand2025-11-25T00:01:12-07:00

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?

EquiBrand2025-12-01T21:45:46-07:00

A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?EquiBrand2025-12-01T21:45:46-07:00