family business Archives

From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn

EquiBrand2025-08-21T11:46:46-07:00

See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.

From a Mouse to a Media Empire: How Disney Innovates and What We Can LearnEquiBrand2025-08-21T11:46:46-07:00

What Is a Brand? Think Fiddle vs. Violin

EquiBrand2025-08-11T12:47:10-07:00

Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.

What Is a Brand? Think Fiddle vs. ViolinEquiBrand2025-08-11T12:47:10-07:00

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?

EquiBrand2025-06-12T19:40:15-07:00

A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.

Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?EquiBrand2025-06-12T19:40:15-07:00

How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons

EquiBrand2025-05-02T11:39:57-07:00

Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.

How a Family Pharmacy Shaped Careers — and Inspired Lifelong LessonsEquiBrand2025-05-02T11:39:57-07:00