Aim ’Em, Don’t Tame ’Em: Lessons in Creativity and Growth
EquiBrand2025-10-03T08:04:22-07:00Ready to spark creativity & growth? Discover why aiming ideas - not taming them - unlocks creativity, and how culture drives real innovation.
From a Mouse to a Media Empire: How Disney Innovates and What We Can Learn
EquiBrand2025-08-21T11:46:46-07:00See how Disney turned a single mouse sketch into a global media empire using a strategic Create-Test-Learn approach for continuous innovation.
What Is a Brand? Think Fiddle vs. Violin
EquiBrand2025-08-11T12:47:10-07:00Discover the true meaning of a brand and why perception matters, using the fiddle vs. violin analogy to illustrate how branding shapes audience connections.
Are Customer Benefits Getting in the Way of Structuring Your Brand Architecture?
EquiBrand2025-06-12T19:40:15-07:00A clear brand architecture helps customers navigate offerings. This article outlines a practical, category-first approach to brand portfolio management, naming, and messaging—designed to improve clarity, decision-making, and growth.
How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons
EquiBrand2025-05-02T11:39:57-07:00Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.
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