Brand marketing consultant Archives

How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons

EquiBrand2025-05-02T11:39:57-07:00

Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.

How a Family Pharmacy Shaped Careers — and Inspired Lifelong LessonsEquiBrand2025-05-02T11:39:57-07:00

Is There a Common Set of Business Principles These Companies Employ?

EquiBrand2025-03-28T12:51:28-07:00

Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.

Is There a Common Set of Business Principles These Companies Employ?EquiBrand2025-03-28T12:51:28-07:00

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is Forgetting

EquiBrand2025-03-14T13:58:28-07:00

Focusing solely on cost-cutting can erode a brand’s essence. Learn how Starbucks is reclaiming its identity while Southwest Airlines risks losing its edge. Discover why a strong value proposition matters.

A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is ForgettingEquiBrand2025-03-14T13:58:28-07:00

Nurturing Brands: The Role of Marketing Strategy and Brand Management Consultants

EquiBrand2024-03-04T05:29:05-07:00

An effective brand strategy aims to create a lasting, positive impression, convey a brand’s value, and distinguish an organization from others. Brands go beyond logos and slogans, embodying the essence of a company and fostering emotions, loyalty, and trust among consumers. This critical role has given rise to specialized professionals known as

Nurturing Brands: The Role of Marketing Strategy and Brand Management ConsultantsEquiBrand2024-03-04T05:29:05-07:00