A medical spa was looking to update its brand identity and use digital marketing to fuel growth. (Marketing had historically been non-digital, including a promotion-intensive approach to winning new clients.)
In establishing the new strategy, concept iteration was used to confirm the brand positioning and identity. The consumer decision journey was mapped with touchpoints realigned (i.e., pre-purchase, purchase, and post-purchase.) Digital marketing was launched, along with enhanced keyword research, SEO, paid search, and marketing analytics.
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