EquiBrand Briefs provide practical tips for driving growth.

What is Upstream Marketing?

2023-10-30T00:16:05-07:00

EquiBrand continually conducts best practices research on upstream marketing, drawing on real-world cases and a review of upstream marketing leaders.  Here is an infographic overview, along with a downloadable PDF.  If you have questions about our perspective, we’d love to hear from you!

What is Upstream Marketing?2023-10-30T00:16:05-07:00

Leveraging Brand Equity to Capture New Revenue Streams

2023-11-01T01:39:18-07:00

Brand Equity ExtensionOne of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. […]

Leveraging Brand Equity to Capture New Revenue Streams2023-11-01T01:39:18-07:00

What is Brand Strategy? Check out this infographic – it’s all here on one page.

2023-11-01T01:13:51-07:00

What is brand strategy? We recently created an infographic that defines brand strategy and its major components: brand positioning, brand architecture and brand extension.  We thought you might find this useful for your own organization.  Click here for  a downloadable PDF.

What is Brand Strategy Infographic

What is Brand Strategy? Check out this infographic – it’s all here on one page.2023-11-01T01:13:51-07:00

Three Places To Look To Free Up Marketing Funds

2022-05-16T14:07:25-07:00

management-consultancyAre you finalizing corporate, marketing, and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more customers, launch more products, refresh their marketing materials – all at […]

Three Places To Look To Free Up Marketing Funds2022-05-16T14:07:25-07:00

7 Things To Consider Before Purchasing HubSpot

2023-11-14T23:45:23-07:00

Digital Marketing AgencyHubSpot is a leading marketing automation software provider that helps companies attract visitors, convert leads, and close customers. The company offers a number of potential benefits, including its all-in-one marketing and sales platform, a wealth of material on “inbound marketing,” and a free 30-day trial. […]

7 Things To Consider Before Purchasing HubSpot2023-11-14T23:45:23-07:00

Using ‘Focused Ideation’ for Creative Problem Solving

2023-11-01T01:29:45-07:00

Focused IdeationCreativity in Business Problem Solving

Creativity is an important cultural component for any organization looking to grow and expand. In truly innovative companies, creativity occurs naturally, every day, and is not concentrated within a particular function (e.g., Marketing or R&D) or relegated to certain times of […]

Using ‘Focused Ideation’ for Creative Problem Solving2023-11-01T01:29:45-07:00

Linking Brand and Operational Strategies for Optimal Results

2023-11-01T23:54:59-07:00

The strongest, most enduring brands and businesses result from a disciplined alignment of initiatives against marketplace requirements.

Screen Shot 2013-12-16 at 11.43.57 AMWhile a brand strategy is useful to focus the organization against customer requirements, the Customer Value Proposition is necessary to link these brand strategies to […]

Linking Brand and Operational Strategies for Optimal Results2023-11-01T23:54:59-07:00

Using Concept Testing to Gain Deep Customer Insight

2023-09-18T19:59:39-07:00

Concept OptimizationObtaining deep customer insight through concept testing is a critical component of successful marketing, and can be a source of competitive advantage. The most successful market-driven firms use a variety of techniques to gain this insight, often relying on non-traditional methods for obtaining deep insight […]

Using Concept Testing to Gain Deep Customer Insight2023-09-18T19:59:39-07:00

Achieving Customer Alignment for Accelerated Growth

2023-11-01T01:45:04-07:00

Innovation Consulting FirmIs your organization aligned with the underlying needs of your most important customers? Organizations must constantly monitor and anticipate changes in customer needs, with a deep understanding of customer “whys”. More often, organizations study the “whats” and the “hows” – what their customers are […]

Achieving Customer Alignment for Accelerated Growth2023-11-01T01:45:04-07:00
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