Upstream Marketing: Be at the Leading Edge of Innovation

EquiBrand2023-07-03T11:01:18-07:00

“What’s the headline?”

That’s the question a lead partner asked our consulting team during an internal strategy session back in the summer of 1997.

The client wanted to define a standard approach to growth and innovation, then implement it across the various business units within the company.

Our team had its task: to assist a global apparel manufacturer […]

Upstream Marketing: Be at the Leading Edge of InnovationEquiBrand2023-07-03T11:01:18-07:00

ARE YOU SURRENDERING MARKETING PRINCIPLES TO THE DIGITAL ERA?

EquiBrand2023-11-06T01:33:57-07:00

EVER GONE FISHING? THINK of upstream marketing as everything that happens before the hook is in the water.

In fishing, the best anglers reflect and act on several factors before they cast their line. First, they consider the kind of fish, the casting, and the tools needed—the type of rod, reel, fishing line, and so on.

After answering a […]

ARE YOU SURRENDERING MARKETING PRINCIPLES TO THE DIGITAL ERA?EquiBrand2023-11-06T01:33:57-07:00

A Quick Intro to Upstream Marketing & Why You Need It

EquiBrand2023-05-03T11:32:02-07:00

I’ve got a question for you:
What do all the following forms of marketing have in common?

Content marketing
Influencer marketing
Search marketing
Social media marketing
Inbound marketing
Outbound marketing
Re-marketing marketing

The answer is simple:

All are proven, effective ways to promote your business.
They also share a distinct commonality: all are downstream in nature.
This means that they’re […]

A Quick Intro to Upstream Marketing & Why You Need ItEquiBrand2023-05-03T11:32:02-07:00

The 10 Best Marketing Books of All Time (Plus One New One) — Updated for 2024

EquiBrand2024-10-02T21:41:49-07:00

When it comes to marketing, there’s an endless array of literature available. However, if you’re serious about elevating your marketing game, diving into the very best marketing books can provide timeless strategies, foundational theories, and innovative ideas. Whether you’re a seasoned marketer or just starting out, this list compiles the top 10 marketing books of […]

The 10 Best Marketing Books of All Time (Plus One New One) — Updated for 2024EquiBrand2024-10-02T21:41:49-07:00

Top Marketing Strategy Consulting Firms Ranked

EquiBrand2024-09-12T18:11:36-07:00

EquiBrand Consulting Named as one of America’s Best Marketing Consulting Firms

EquiBrand is named a top consulting firm for the years 2017 through 2024, based on feedback from industry peers and business executives.

EquiBrand Consulting was named to Forbes’ list of […]

Top Marketing Strategy Consulting Firms RankedEquiBrand2024-09-12T18:11:36-07:00

Best Marketing Consulting Firms | EquiBrand Consulting

EquiBrand2023-11-19T22:34:45-07:00

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms

EquiBrand is listed among the “Top 8 Best Marketing Consulting Firms,” for its Upstream Marketing Services

In addition to being named to Forbes’ list of America’s Best […]

Best Marketing Consulting Firms | EquiBrand ConsultingEquiBrand2023-11-19T22:34:45-07:00

What Distinguishes Best In Class Marketers?

EquiBrand2023-11-02T00:01:12-07:00

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. Based on extensive analysis and real-world projects, we identified seven upstream marketing best practices that distinguish high-performing brands. Specifically, best-in-class marketers:

What Distinguishes Best In Class Marketers?EquiBrand2023-11-02T00:01:12-07:00

Ante, Driver and Reassurance Product Benefits Explained

EquiBrand2023-11-15T00:29:11-07:00

Today’s marketer is as overwhelmed as today’s consumer: technology is driving the rapid development of new product and service benefits. As such, it is important to take a step back to understand the benefits a customer receives from your product or service.

Ante, Driver and Reassurance Product Benefits ExplainedEquiBrand2023-11-15T00:29:11-07:00

5 Steps To A Successful Brand Innovation Strategy

EquiBrand2023-10-31T00:02:43-07:00

The innovation process is vital to an organization’s long term success. Rather than rely on intuition, luck or an occasional brainstorming meeting, innovation requires a systematic approach. Here are some specific actions you can take to insure that your innovation process is successful.

5 Steps To A Successful Brand Innovation StrategyEquiBrand2023-10-31T00:02:43-07:00

14 Big Benefits of A Strong Brand

EquiBrand2023-11-14T23:38:46-07:00

From marketing to human resources, a strong brand will benefit your entire organization. Whether to support a new strategic brand building project or to reinforce the importance of ongoing upstream marketing initiatives, here is a comprehensive list of organizational benefits provided by a strong brand.

14 Big Benefits of A Strong BrandEquiBrand2023-11-14T23:38:46-07:00