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Winning Marketers Know Something About Benefits Maybe You Don’t…
In today’s complex business environment, marketers and consumers share something in common: overwhelm. Conquer it with product benefits!
How to Create and Capture New Customer Demand Spaces
What’s a common way to uncover deep consumer insight, linking [...]
Stay Competitive: Focus on Customer Benefits, Not Product Attributes
“People don’t want to buy a quarter-inch drill; they want [...]
How The Right Customer Insight Leads to Growth Opportunities in Marketing
There’s no one-size-fits-all approach when it comes to opportunities to [...]
Nurturing Brands: The Role of Marketing Strategy and Brand Management Consultants
An effective brand strategy aims to create a lasting, positive [...]
Leverage What You Know to Develop an Insights-Driven Marketing Plan
How do we begin each client engagement? Simple: By defining [...]
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