EquiBrand Briefs. Sign up to receive our latest insights and ideas to help you grow your business.
Featured Insights
How to Create and Capture New Customer Demand Spaces
What’s a common way to uncover deep consumer insight, linking [...]
Stay Competitive: Focus on Customer Benefits, Not Product Attributes
“People don’t want to buy a quarter-inch drill; they want [...]
How The Right Customer Insight Leads to Growth Opportunities in Marketing
There’s no one-size-fits-all approach when it comes to opportunities to [...]
Nurturing Brands: The Role of Marketing Strategy and Brand Management Consultants
An effective brand strategy aims to create a lasting, positive [...]
Leverage What You Know to Develop an Insights-Driven Marketing Plan
How do we begin each client engagement? Simple: By defining [...]
Stalled Business Growth? Overcome it With A Different Marketing Approach
By studying consumer trends and identifying customer segments, we move [...]
Follow EquiBrand