Guided Implementation


  • To ensure smooth transition of agreed upon brand portfolio strategy and action plan, including elevating awareness and understanding of implementation requirements

Major Activities

  • Conduct review session with key constituents (e.g., agencies, web-site designers, etc.) for transition to creative implementation/execution
  • Identify open issues, gaps and support needed for implementing and extending recommendations throughout the organization
  • Facilitate working session(s) to address open issues and identify action plans to facilitate implementation
  • As necessary, review creative executions (performed by client or other agencies) to ensure on-strategy delivery

Key Deliverables

  • Review session presentation

  • Raw output for discussions and work sessions

Key outputs of this step are used as an input into initial strategic visioning step.