Julie has worked in strategic positioning and target marketing to professionals and consumers for more than 15 years. Her expertise spans a range of industries and consumer groups, including the mature market, women, patients, physicians, allied health professionals, investors, and consumers.
She began her career as a professor of English at Virginia’s James Madison University.
From academia, Julie moved into advertising, with a copywriting position at Foote, Cone & Belding in Los Angeles, where she worked on diverse national accounts, including Mattel Toys, Carnation Foods, and Denny’s Restaurants. From there, she combined her writing skills and working knowledge of the medical field as an editor at Macmillan Healthcare Publishing, also in Los Angeles. At Age Wave, Inc., Julie helped launch multi-phase marketing platforms targeting mature consumers in the automotive, financial, and insurance categories. Moving from concept to consumer, her clients have included Johnson & Johnson, Merck, Blue Cross, Aetna, PaineWebber, and General Motors. Julie has also worked on naming, branding, and positioning top-10 pharmaceutical and device entries for national and global launch to physicians, patients, and caretakers since 1996.
Julie is a PhD candidate who holds Bachelor’s degrees in English and Communication Arts, and a Master’s degree in English. She is a certificated college professor who continues to teach part-time at Contra Costa College, where she developed the college’s first-ever Business Communications course. She is the editor of two books on target marketing, Cycles: How We Will Live, Work, and Buy and AgePower: Marketing in the New Millenniumand the author of more than 20 articles in consumer and trade publications.