>> Marketing Plan Consulting
Marketing plan development should extend directly from market assessment and positioning development activities. The plan should synthesize key strategic elements, and direct downstream marketing efforts including marketing mix definition (4 P’s), branding, advertising and social media integration. EquiBrand offers marketing plan consulting services, resulting in strategic, actionable plans to drive growth
Key issues addressed in marketing plan consulting projects:
- What are the primary marketing objectives, strategic initiatives and plans, drawing on prior step inputs?
- What elements of the marketing mix — Product, Price, Promotion and Place – provide the greatest leverage?
- Can marketing resources be realigned to improve efficiency and effectiveness?
- Are there opportunities to improve marketing and sales planning, through redesigned systems, processes or organizational structure?
Approach and anticipated results to marketing plan consulting efforts:
Market plan development requires clearly defining marketing plan objectives, goals and tactics, including market mix decisions. Our strategic marketing consultants consider the importance of awareness generation vs. other communication objectives. Should the marketing plan emphasize customer acquisition or retention? What is the optimal media strategy, plan and budget? These issues are considered, drawing on internal workshops and EquiBrand’s expertise in working across similar client challenges.
Contact EquiBrand to set up a call or obtain more information on our marketing consulting services.