EquiBrand provides a full range of digital marketing consultant services, across both search engine optimization (SEO) and paid search (PPC). Search marketing engagements begin with an assessment of the overall business objectives, incorporate keyword research and analysis, and then conclude with a comprehensive search marketing plan to drive traffic and growth.
Our digital marketing consultant services focus on the following areas, as described here:
- On-page optimization is necessary to write content that works well for both search engines and your readers. We draw on our deep expertise in positioning, messaging and content creation services – combined with keyword research – to develop compelling, click-driving content across website, social media and other platforms.
- Off-page optimization emphasizes obtaining high quality links, through directory submission, social media integration and other methods.
- Pay-per-click is particularly useful when you need to drive traffic or for those categories where the ROI is significant. Through an on-going process of ad creation and careful tracking, our inbound marketing consultants continually optimize ads and keywords until you have a campaign that offers maximum conversions at minimal cost. Inbound marketing consultant services include: campaign development, budget setting, landing page development, A/B split testing and conversion tracking.
Our digital brand specialists make extensive use of website analytics (including Google Analytics and Website Optimizer) and also contract with best of breed service providers, where helpful, to deliver integrated, inbound marketing strategies and plans.
Contact EquiBrand to speak with a digital marketing consultant, specialized in search marketing services.