EquiBrand is a premier brand strategy consultancy that can help define and align your brand strategy with communication activities to maximize value.
Through our brand positioning consulting services, we work with clients to define, differentiate and position brands to maximize customer relevance and competitive differentiation. We then identify specific brand action plans, including communication objectives, strategies and plans, delivered across the many points of brand contact to improve positioning appeal.
Brand Positioning Issues
Brand Positioning Approach
- An internal and external brand audit is conducted by our branding consultants to confirm the current image and generate potential identity and positioning platforms
- Focused ideation is then used to create potential benefit-based solutions for delivering on the customer requirements
- Our brand consultants then develop alternative positioning concepts which are then optimized with customers in “real time,” to maximize relevancy and differentiation
- Brand action plans are then developed to identify clear, specific action steps for bottom-line impact
More on Brand Positioning
As a top brand strategy consulting firm, here is additional perspective on positioning development:
- Positioning strategy addresses the question, “What is brand positioning?”
- Positioning template offers a brand positioning statement to ensure strategic discipline
- Positioning examples show four different ways to strategically position a brand