Financial Services #12017-01-19T03:10:31-07:00

Project Description

Financial Services #1 – Brand Consulting Case

Establishing a strategic positioning for a newly formed business


  • Diversification strategy into non-traditional banking services
  • Acquisition of human resources consulting and outsourcing companies
  • Unclear brand architecture and strategic positioning at both the corporate and HR-sector level


  • Customer segmentation framework to identify customer needs and most attractive targets
  • Competitive and best practice assessment to identify positioning opportunity areas
  • Brand architecture and strategic positioning recommendations to maximize clarity, synergy and leverage
  • Communication strategy and plans to launch the new offering


  • Integration of internal corporate values with market-facing strategies
  • Focused communication strategies, plans and tactics

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