Project Description

Financial Services #1 – Brand Consulting Case

Establishing a strategic positioning for a newly formed business

Challenge

  • Diversification strategy into non-traditional banking services
  • Acquisition of human resources consulting and outsourcing companies
  • Unclear brand architecture and strategic positioning at both the corporate and HR-sector level

Action

  • Customer segmentation framework to identify customer needs and most attractive targets
  • Competitive and best practice assessment to identify positioning opportunity areas
  • Brand architecture and strategic positioning recommendations to maximize clarity, synergy and leverage
  • Communication strategy and plans to launch the new offering

Result

  • Integration of internal corporate values with market-facing strategies
  • Focused communication strategies, plans and tactics

Learn more

Contact EquiBrand to speak with one of our brand consultants about our brand management consulting work.