EquiBrand Briefs 2018-04-04T17:54:04+00:00

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Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth

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In our marketing strategy and brand consultancy work, we tend to emphasize "Upstream Marketing," in helping companies develop effective growth strategies and plans. Here is a bit more information on how we define Upstream Marketing, [...]

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Three Places To Look To Free Up Marketing Funds

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Are you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more [...]

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Using ‘Focused Ideation’ for Creative Problem Solving

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Creativity in Business Problem Solving Creativity is an important cultural component for any organization looking to grow and expand. In truly innovative companies, creativity occurs naturally, every day, and is not concentrated within a particular [...]

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Linking Brand and Operational Strategies for Optimal Results

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The strongest, most enduring brands and businesses result from a disciplined alignment of initiatives against marketplace requirements. While a brand strategy is useful to focus the organization against customer requirements, the Customer Value Proposition is [...]

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Using Concept Optimization to Gain Deep Customer Insight

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Obtaining deep customer insight is a critical component of successful marketing, and is often a source of competitive advantage. The most successful market-driven firms use a variety of techniques to gain this insight, often relying [...]

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Achieving Customer Alignment for Accelerated Growth

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Is your organization aligned with the underlying needs of your most important customers? Organizations must constantly monitor and anticipate changes in customer needs, with a deep understanding of customer “whys”. More often, organizations study the [...]

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Improving Target Marketing to Maximize Customer Relevancy

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Target marketing is one of the most important, though often overlooked, components in developing a sound marketing plan. Targeting recognizes the fact that most companies have limited resources and therefore, need to “place their bets” [...]

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