EquiBrand Briefs2018-04-04T17:54:04-07:00

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What Is Blockchain and How Will It Impact Marketing Strategy?

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Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy.  In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that [...]

Best Marketing Consulting Firms | 2018 Ranking

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EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services February 14, 2018 MORAGA,  CA –After [...]

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Five Tips on Generating Marketing Insights to Drive Growth

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How many times have you heard, "We didn't learn anything new," after conducting a primary research project? At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?," but rather, “Did you [...]

Leveraging Brand Equity to Capture New Revenue Streams

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One of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 [...]

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What is Brand Strategy? Check out this infographic – it’s all here on one page.

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What is brand strategy? We recently created an infographic that defines brand strategy and its major components: brand positioning, brand architecture and brand extension.  We thought you might find this useful for your own organization.  Click here for  a downloadable PDF. If [...]

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Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth

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In our marketing strategy and brand consultancy work, we tend to emphasize "Upstream Marketing," in helping companies develop effective growth strategies and plans. Here is a bit more information on how we define Upstream Marketing, [...]

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Three Places To Look To Free Up Marketing Funds

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Are you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more [...]

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