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From Toothfish to Treasure: Why Smart Brands Redefine Their Products – and the Categories They Compete In
Want to boost sales without changing your product? Redefine how customers see it and discover the power of perception in driving business growth.
How a Family Pharmacy Shaped Careers — and Inspired Lifelong Lessons
Host Mike Koelzer brings together his brothers in a special episode of The Business of Pharmacy Podcast to share business and life lessons learned growing up in a family-run pharmacy.
Is There a Common Set of Business Principles These Companies Employ?
Discover the enduring business principles that help iconic companies like Amazon, Apple, and Google achieve lasting success. Learn how a shared strategic framework—insight, identity, and innovation—keeps these brands evolving and growing over time.
A Tale of Two Brand Value Propositions: What Starbucks Learned, and Southwest is Forgetting
Focusing solely on cost-cutting can erode a brand’s essence. Learn how Starbucks is reclaiming its identity while Southwest Airlines risks losing its edge. Discover why a strong value proposition matters.
Starbucks Value Proposition Example
Starbucks is a great example of how “commoditized” products [...]
Southwest Airlines Value Proposition
Southwest Airlines built its business by keeping essential things [...]
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