EquiBrand Briefs2018-04-04T17:54:04-07:00

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Three Big Benefits To A Strong Value Proposition

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A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.

Five Tips on Generating Marketing Insights to Drive Growth

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How many times have you heard, "We didn't learn anything new," after conducting a primary research project? At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?," but rather, “Did you [...]

Leveraging Brand Equity to Capture New Revenue Streams

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One of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 [...]

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What is Brand Strategy? Check out this infographic – it’s all here on one page.

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What is brand strategy? We recently created an infographic that defines brand strategy and its major components: brand positioning, brand architecture and brand extension.  We thought you might find this useful for your own organization.  Click here for  a downloadable PDF. If [...]

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Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth

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Upstream Marketing Definition The idea of going upstream to uncover growth opportunities is a proven approach though lacks definition, structure and practical instruction.  The term itself was coined when Dr. Ram Charan, a top management consultant, published his [...]

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Three Places To Look To Free Up Marketing Funds

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Are you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more [...]

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Using ‘Focused Ideation’ for Creative Problem Solving

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Creativity in Business Problem Solving Creativity is an important cultural component for any organization looking to grow and expand. In truly innovative companies, creativity occurs naturally, every day, and is not concentrated within a particular [...]

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