EquiBrand Briefs 2018-04-04T17:54:04+00:00

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11 Innovative Tools To Power Your Marketing Research Process

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Creating a strategic brand advantage means understanding your customers better than your competitors. Deep insight into what motivates customers is the foundation of a successful brand strategy. One key ingredient to developing deep insights is the effective utilization of available market research tools. Here are 11 examples of innovative tools which can help take your marketing research process to the next level.

How To Write A Great Brand Positioning Statement

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A brand positioning statement is a concise internal description of what you want your brand to stand for in the minds of your target. Once developed, the brand positioning statement should serve to inform key decisions made regarding the brand, such as brand name, selling messages, marketing materials, channel/media allocation and much more.

Upstream Marketing: Developing Powerful Consumer Insights

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Consumer insights are the foundation of every successful brand strategy. The building blocks of developing consumer insights generally include: exploring customer needs, segmenting the market, optimizing concepts and finalizing the offering. This broad-to-narrow, quantitative-to-qualitative pattern works across virtually every industry.

Five Places Not To Search For Sales Growth

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Every organization wants growth, but most search in all the wrong places.  Many CEOs, business leaders and marketing experts overemphasize downstream marketing, ignoring the power of upstream marketing in driving revenue. Here are 5 places NOT to search for sales growth.

Three Big Benefits To A Strong Value Proposition

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A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.

Examining The Impact Of Self-Driving Vehicles On Strategy

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Autonomous vehicle technology represents a major source of disruption in virtually every industry. We interviewed Jeff Eckerling, Senior Vice President of Revenue and Growth at SP+ Corporation, to discuss the potential impact of autonomous vehicles on marketing, branding and operations in various industries.

What Is Blockchain and How Will It Impact Marketing Strategy?

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Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy.  In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that [...]

Best Marketing Consulting Firms | 2018 Ranking

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EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services February 14, 2018 MORAGA,  CA –After [...]

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