A value proposition is the missing link that connects customer needs with your organizational capabilities. It identifies value elements sought by customers and then establishes alignment around these elements. Learn three reasons why your organization needs a well-defined value proposition.
Autonomous vehicle technology represents a major source of disruption in virtually every industry. We interviewed Jeff Eckerling, Senior Vice President of Revenue and Growth at SP+ Corporation, to discuss the potential impact of autonomous vehicles on marketing, branding and operations in various industries.
Either formally or informally, every organization undergoes a strategic planning process where you envision the future of your brand. What Must Be True Your goal may be to grow significantly in the [...]
Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy. In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that [...]
A customer journey map can be a valuable tool in developing a successful growth strategy. The process of developing a journey can be as beneficial as the deliverable itself. Understanding the thoughts, feelings, and actions [...]
In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers. However, "listening" may not be enough. Your [...]
EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services February 14, 2018 MORAGA, CA –After [...]
How many times have you heard, "We didn't learn anything new," after conducting a primary research project? At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?," but rather, “Did you [...]
Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms EquiBrand is named as a top consulting firm in 2017, based on feedback from both industry peers and business executives. JULY 23, 2017 MORAGA, [...]
The EquiBrand team has conducted a best practices study on upstream marketing, drawing on real-world cases and a review of upstream marketing leaders. Here is an infographic overview, along with a downloadable PDF. If you [...]
One of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 [...]
What is brand strategy? We recently created an infographic that defines brand strategy and its major components: brand positioning, brand architecture and brand extension. We thought you might find this useful for your own organization. Click here for a downloadable PDF. If [...]